Director, HCP Promotions

Description

DBV Technologies is preparing to launch Viaskin® Peanut, a first-in-class epicutaneous immunotherapy (EPIT) patch for pediatric peanut allergy. The Director, HCP Promotions is responsible for the end-to-end development, production, and lifecycle management of all promotional materials targeting healthcare professionals. This role owns the full HCP promotional toolkit —from personal promotion materials and field supply chain through digital media, HCP websites, omni‑channel enablement, and NPP programs — ensuring every HCP touchpoint with the Viaskin® Peanut brand is scientifically accurate, commercially compelling, and promotionally compliant.

The Director serves as the operational and creative engine of the HCP marketing function, partnering daily with the agency of record, field sales leadership, Commercial Operations, and Regulatory/PRC.

Location :
Warren, New Jersey - 3 days onsite minimum

Salary Range : $190k- $220k

• Lead the HCP personal promotions strategy in preparation for the launch of Viaskin® Peanut, inclusive of end‑to‑end development, PRC submission, and lifecycle management of the full personal HCP promotional toolkit: visual aids, detail aids, leave‑behinds, reprint carriers, rep‑triggered and approved emails, clinical training materials, and objection‑handling guides.
• Oversee field materials supply chain: print production, inventory management, fulfillment vendor relationships, distribution logistics, and material obsolescence/recall processes.
• Lead strategy and execution for all non‑personal promotion (NPP) channels targeting HCPs: digital display, programmatic, journal ads, direct mail, headquarter emails, and sponsored programming.
• Develop and manage the annual HCP media plan: channel mix, audience targeting, budget allocation, and flight scheduling.
• Own web content strategy and day‑to‑day management of HCP‑facing digital properties: branded professional website, microsites, and gated portals.
• Develop and maintain HCP journey maps; design omni‑channel contact strategies sequencing personal promotion, NPP, digital, and P2P channels into a coherent prescriber experience.
• Partner with Commercial Operations and Commercial Data Strategy to implement trigger‑based content sequences and next‑best‑action logic in CRM and marketing automation.
• Develop HCP promotional content for National and Regional POA meetings; collaborate with Sales Training on TBM promotional material certification.
• Manage day‑to‑day relationships with HCP advertising agency of record, digital agency, and media agency; oversee SOW, project timelines, budgets, and deliverable quality.

• Bachelor’s degree in Marketing, Life Sciences, Communications, or related field required.
• MBA or advanced degree preferred.
• 7+ years of pharmaceutical or biotech commercial experience, including 3+ years of HCP marketing.
• Demonstrated hands‑on experience developing personal and/or non‑personal HCP promotional materials.
• Experience with development of go‑to‑market strategy, creative campaigns, and HCP messaging.
• Deep knowledge of FDA promotional regulations, fair balance requirements, and PRC review processes.
• Experience managing field materials supply chains, print production, and fulfillment operations.
• Experience managing advertising and digital agency relationships.
• Background in omni‑channel HCP marketing or CRM‑driven contact strategy programs preferred.
• Experience in a launch‑stage biotech or specialty pharma environment preferred.
• Sales or sales management experience preferred.
• Proficiency with Veeva Vault or comparable promotional content management platforms.
• Strong command of FDA promotional regulations, PhRMA Code, and MLR/PRC review processes.
• Experience with HCP media planning and digital media platforms (programmatic, display, journal digital).
• Familiarity with CRM platforms, marketing automation, and next‑best‑action tools.
• Strong project management skills; ability to manage high‑volume, multi‑channel content production simultaneously.

• Agency leadership skills: provides sharp briefs, rigorous deliverable reviews, and clear accountability.
• Strong cross‑functional collaboration: aligns Medical Affairs, Regulatory, Sales, and Commercial Operations stakeholders around promotional program goals.
• Data‑driven approach: uses performance data from business analytics, advertising, web traffic, and CRM to optimize promotional content, targeting strategy, and channel mix.
• High‑volume execution discipline; composure in deadline‑intensive, launch‑pace environment.
• Exceptional attention to detail; catches errors, inconsistencies, and compliance risks before they reach the field or PRC.