Senior Account Executive; Healthcare Public Relations

As a senior account executive, you are an integral part of a team of hard-working, talented individuals who serve as advisors to some of the world’s largest and most well-known healthcare brands. Senior account executives implement innovative and strategic ways in which we can best serve our clients while honing your communications skills. Working closely with supervisors, you oversee/mentor junior staffers as you manage client relations and project management.

• Enhance current client relationships by providing a level of service that focuses on:
• In-depth thinking and research that leads to strategic and creative approaches to client challenges
• Responsive, upbeat and professional client interactions
• High standards of execution and attention to detail
• Achieving the best possible results for the client in all we do
• Contribute to client success by working to develop and maintain knowledge about relevant topics/issues, which include:
• Client landscape/products and how they work
• Thought leaders in key areas of healthcare
• Relevant clinical studies and their outcomes
• Competitors, current and/or emerging

• Work with senior leaders of account teams to achieve proficiency/demonstrate leadership in project management, which may include, but is not limited to:
• Coordination with third party organizations and KOLs
• Media relations campaigns (discussed in detail below)
• Managing all aspects of client events, such as logistics, sourcing vendors, developing run of show, etc.
• Maintaining contact/coordinating with press officers at medical organizations
• Managing all aspects of the production of brochures, videos, press kits, and other deliverables, including client review/approval process
• Forging positive relationships with vendors and managing their activities and budgets
• Managing client review/approval process in Veeva, or comparable system, for all materials
• Providing updates on projects that you are managing on internal and client calls

• Produce written documents that are strategic, cohesive and clearly articulate a story or narrative
• Develop clear outlines of materials that provide a rationale for how to write various documents (e.g., press release, backgrounders, pitches)
• Ability to receive senior feedback and incorporate edits in line with feedback

• Implement and execute successful client media relations activities and campaigns, including:
• Providing recommendations/strong point of view on strategic focus for campaigns
• Identifying target/priority media; ensuring that media contact information is up to date
• Identifying, recommending and coordinating use of the best vehicles/technology for communicating the client's messages, including satellite media tours, audio news releases, multimedia news releases, etc.
• Coordinating timing of key events/announcements/releases
• Achieving success in media contacts, specifically, gaining key media placements for clients
• Coordinating and working with spokespeople/other key third parties to ensure timely, accurate delivery of client key messages
• Directing media monitoring for coverage and content; developing reports to showcase results
• Proactively monitoring Help A Report Out alerts (HARO) and flagging relevant opportunities to senior team members and clients

• Take an active role in budget development and management by working with senior members of account team to:
• Research costs associated with creation of client budget estimates
• Be proficient in setting up budget trackers in Excel or other spread sheet software
• Effectively manage time and expenses on assigned projects
• Support the development of monthly invoicing, which may include detailed invoice wording and/or activity reports
• Begin to understand the role of project and staff forecasting

• Support the new business goals of the agency by:
• Alerting appropriate teams to potential leads
• Participating in the research, creative idea generation and program development processes
• Assisting with creation/development of presentations, including text, slide design, technical support, etc.
• Liaise with vendors to gather ideas and/or budget estimates