Director, Social and Communications

Job Overview:

Director, Social & Communications

This role is specific to the current Coffee Operating Unit of KDP.Following the recent, successful acquisition of JDE Peet’s in April
2026, the Coffee Operating Unit will become its own independent publicly tradedcompany.

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The Director, Social & Communications will be responsible for driving consumer share of mind and elevating the love of the Coffee Operating Unit’s North American brands through a cohesive, insights-driven strategy that unifies organic social execution, culture/influencer marketing, public relations and social intelligence.

An effective, integrated social function will bring together social (content, community management, creator/talent) and communications (brand public relations) to drive earned and social conversation and build brand love among fans and consumers. This role also includes the use of social intelligence to identify content opportunity areas, nurturing existing fans and recruiting new fans.

As a senior leader, you will oversee long-term planning, team leadership, agency management, and cross‑functional collaboration across Brand Marketing, Communications, Media, Insights, Legal, and external partners. The ideal candidate brings 10+ years of experience leading social, communications, and consumer engagement programs for large consumer brands and has a proven track record of building teams and delivering business results.

Develop and execute the Coffee Operating Unit North America organic social, creator, entertainment/talent, brand PR, and social intelligence strategies and governance.

• Ensure alignment between social, PR, media, partnerships, and marketing initiatives

• Partner with Media leadership to develop holistic strategies and recommend spend allocations into content, community engagement, creator and comms/PR channels while connecting social strategy to applicable aspects of the business, ensuring consistency in mechanisms of communication across brands and with corporate communications

• Develop and maintain all governance and process mechanisms so that there are consistent ways of working and aligned processes across all North American brands and teams

• Determine the internal vs external team and agencies, creators and partners structures and ways of working

• Select, own relationships and maintain scopes and management with external agencies, creators and partners

Lead the development of annual, multi-year, and campaign-specific plans for social media, creator marketing, community engagement, and brand communications.

• Oversee the development & ongoing management of the annual content calendar at the portfolio level, ensuring alignment with key brand initiatives, product launches, and seasonal campaigns

• Establish content frameworks, editorial priorities, and channel strategies.

• Lead the creation of engaging, strategic, and data-driven content across social media platforms

• Create efficient content creation processes and work with agency partners to optimize content engine

• Use audience insights, social listening and performance data to guide content decisions.

• Evaluate content performance and recommend ongoing improvements.

• Lead proactive and reactive community management and engagement strategies across social channels

• Establish processes for moderation, escalation management, and consumer response.

• Partner with social listening and insights teams to identify trends, consumer feedback, and potential risks.

• Work strategically and collaboratively with cross-functional teams across paid media and other parts of the organization as well as agency partners to optimize content for search engines (paid search, social search, agentic search)

• Oversee engagement plans for campaigns, launches, partnerships, and key brand moments.

• Monitor sentiment and community performance to inform brand and communications strategies

• Lead creator and influencer strategy across priority brands.

• Develop annual creator plans that support business and marketing objectives.

• Oversee creator selection, negotiations, contracting,…