E-Commerce Copywriter

Job Description

At Freshpair, we’re committed to finding the perfect fit for our customers, as well as ourselves. In this role, the Copywriter will pair with both the merchandising and marketing team to create compelling product and promotional stories both onsite and through various marketing channels. The successful candidate will be a self-starter with strong writing experience, who can pair a strong commitment to process with a dynamic vision.

$18/HR

• Work with merchants and our brand partners to understand each product category
• Write compelling (and SEO-optimized) product titles, keywords and descriptions as new products are released
• Work with marketing team to understand each customer segment
• Write campaign copy for onsite, email and social campaigns that speaks to the target audience
• Write copy for campaign and evergreen creative based on briefs to support Freshpair’s marketing channels: primarily onsite (mobile and desktop), display, affiliate, social, and email
• Maintain and evolve Freshpair’s copy, both strategic and tactical (e.g. channel/promotion/segment/product copy standards)
• Ensure accuracy in content, grammar, and punctuation
• Working with SEO agency to edit brand and editorial content
• Help determining how specific styles should be categorized and filtered on the front end of the site

• Bachelor’s degree in Marketing Communications, Advertising, Communications, Journalism or English (copywriting emphasis preferred) or equivalent experience
• Strong portfolio of SEO-optimized product copy and email, onsite and social campaign
• Creativity and compelling storytelling abilities
• Background with E-Commerce sales of underwear/intimates is a plus
• Knowledge of retail and/or retail experience a plus
• Basic understanding of fashion
• Knowledge of Shopify is a plus

Freshpair® first began in the year 2000, out of a one-bedroom apartment as a campus-wide underwear delivery service for the University of Maryland. Shortly after its formation and rapid success, Freshpair® evolved into an underwear e-commerce retailer, and moved into its New York office in 2004. Soon, Freshpair® became the largest online retailer of men’s underwear, and a leading online retailer for women’s lingerie.

In 2016, Freshpair® was re-structured under new management. We like to refer to it as “Freshpair® got a refresh.” At Freshpair®, our focus is on comfort, fit, and of course, our customers. We offer an array of top of the line styles, sizes, and colors, carefully curated from over 100 of the best brands.

Freshpair® first began in the year 2000, out of a one-bedroom apartment as a campus-wide underwear delivery service for the University of Maryland. Shortly after its formation and rapid success, Freshpair® evolved into an underwear e-commerce retailer, and moved into its New York office in 2004. Soon, Freshpair® became the largest online retailer of men’s underwear, and a leading online retailer for women’s lingerie.

In 2016, Freshpair® was re-structured under new management. We like to refer to it as “Freshpair® got a refresh.” At Freshpair®, our focus is on comfort, fit, and of course, our customers. We offer an array of top of the line styles, sizes, and colors, carefully curated from over 100 of the best brands.