Cross Category Platforms Manager, GLP

About the role

The Manager, Cross Category Platform – GLP-1 will help build and scale one of Haleon's most important growth platforms. Reporting to the Director of Cross Category Platforms, this role will translate consumer and shopper insights into growth strategies and drive activation across social, retail, omnichannel, and innovation. The role requires a combination of strategic thinking, commercial acumen, and execution excellence to unlock growth across multiple categories and brands.

This is a full-time, flexible hybrid position requiring 3 days per week in-office, reporting to Haleon’s Warren, NJ office.

• Drive Platform Growth Strategy Identify growth opportunities by leveraging consumer, shopper, and market insights.
• Develop business cases, opportunity sizing, and growth roadmaps to accelerate platform adoption.
• Partner across Marketing, Commercial, Finance, and Insights teams to align priorities and drive execution.
• Lead Consumer Activation Translate platform strategy into impactful social, retail, and omnichannel activation plans.
• Accelerate awareness, trial, and conversion through best-in-class consumer engagement.
• Partner with brand teams and retail customers to deliver integrated activation programs.
• Measure Performance & Scale What Works Leverage data, analytics, and retail insights to identify growth drivers and optimize performance.
• Build clear performance measurement frameworks and actionable recommendations.
• Create compelling, leadership-ready stories that influence decisions and accelerate growth.

• Bachelor's degree in marketing, Business, or a related field.
• 6-8 years of experience in Brand Marketing, most preferable in CPG
• Proven ability to build brands through social, retail, and omnichannel activation.
• Strong analytical and financial acumen with experience building business cases and driving growth decision
• Ability to simplify complexity, influence stakeholders, and lead cross-functional initiatives.
• Thrives in a fast-paced, entrepreneurial environment where structure is being created and scaled

• MBA or advanced degree.
• Strong Social and retail activation capabilities
• Strong analytical capability, including experience building business cases and financial models.
• Experience working on in-store or omnichannel shopper executions.
• Ability to translate insights into clear strategies and compelling stories.
• Experience working in cross-functional, matrixed organizations.
• Experience in innovation development, commercialization, or new item launches.
• Strong project management skills with the ability to manage multiple work streams in parallel.

The salary range for this role is: $142, plus an annual bonus.

Location:

This role is based in based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.

• generous 401(k) plan
• tuition reimbursement
• time off programs including 6 months paid parental leave
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.

It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution…