Associate Director, Content Capabilities – Innovation

Responsibilities

• The Associate Director, Content Capabilities & Innovation is the J&J Innovative Medicine owner of a foundational marketing platform - content design that enables marketing teams to produce effective, high-quality, on‑brand, compliant promotional content at speed and scale.
• Reporting to the Director, Content Excellence & Innovation, this role translates marketing priorities into a scalable library of compliant and reusable components, templates, and design standards that reduce agency rework, accelerate speed‑to‑market, and strengthen brand consistency across digital and print channels.
• This leader partners closely with brand marketing, creative and production agencies, and cross‑functional stakeholders to ensure the Design System and template ecosystem anticipate marketer needs, support omnichannel activation, and integrate emerging AI‑enabled marketing workflows — all while maintaining the highest standards of accessibility and regulatory compliance.
• The Associate Director is accountable for the Design System strategy, roadmap, governance, and adoption that power the content creation lifecycle — from component design and template development through brand rollout and continuous optimization.
• Cross‑Functional Collaboration & Influence:
  Partner with business and marketing teams to integrate content capabilities to enhance customer engagement, brand visibility, and market positioning.
• Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies.
• Partner with other functions such as IT and Commercial Operations to deliver technology and enabling capabilities. This role will partner closely with the AI Enablement Product team to evolve platforms to deliver AI enabled marketing.
• Marketing Enablement & Strategic Partnership:
  Serve as the primary templates and Design System partner to brand marketing teams — understanding audience strategies and channel plans to ensure the right templates and components are available.
• Translate marketing objectives (brand launches, campaigns, HCP/patient/payer engagement) into template requirements, component enhancements, and Design System features that accelerate content execution.
• Partner with marketing leads and agencies to identify template gaps, reduce creative cycle times, and unlock self‑service design capabilities that empower teams to move faster without sacrificing quality or compliance.
• Collaborate with the AI Enablement Product team to evaluate and pilot AI‑powered design workflows (e.g., automated layout generation, design‑to‑code acceleration, personalization at scale) that drive measurable marketing effectiveness.
• Cross‑Functional Leadership & Governance:
  Own the end‑to‑end Design System lifecycle: configuration, taxonomy, workflows, access controls, versioning, and ongoing system health.
• Partner with UX, Design, Engineering, Brand, Content Strategy, Legal, Medical, Regulatory, and Accessibility teams to ensure the Design System and templates meet enterprise standards and marketing needs.
• Run governance forums, design critiques, and working groups to maintain alignment, resolve conflicts, and gather input from marketing and operational stakeholders.
• Establish and maintain a contribution model that allows brand teams and agencies to propose new components or templates while preserving system integrity.
• Stakeholder & Vendor Partnership:
  Partner with agencies, brand stakeholders, and vendors (e.g., Figma, system integrators) to manage expectations and ensure Design System and template decisions support marketing velocity and operational excellence.
• Manage the Figma enterprise account relationship — licensing, feature requests, beta programs, and vendor roadmap alignment. Evaluate and recommend complementary design tooling and plugins that extend Design System capabilities.
• Modern Content Capabilities Strategy & Roadmap Ownership:
  Champion modern content capabilities strategy (modular and AI), define and own Content Platform roadmap as aligned to marketing evolving channels and campaign needs.
• Translate business priorities, brand requirements, and regulatory considerations into a prioritized backlog…