Senior Integrated Marketing Manager

• Lead the Integrated Marketing and GTM initiatives for the Mobile & Home portfolio
• Introduce AI processes into the marketing lifecycle
• Architect automated workflows that streamline go-to-market execution
• Optimize resource allocation through predictive analytics
• Utilize generative AI tools to accelerate creative versioning and performance reporting
• Partner with stakeholders on strategic briefings
• Ensure internal and external stakeholders receive consistent and accurate information
• Manage project timelines and ensure flawless execution of marketing initiatives
• Work closely with 3rd party partners for alignment on creative direction
• Manage multi-channel campaigns of high complexity to bolster brand awareness
• Extract customer insights to guide future strategy

• Bachelor’s degree or four or more years of work experience
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
• Expert Google AI
  
  Skills:
  
  Practical experience with Gemini Advanced, Vertex AI, and Gemini Notebook, including prompt logic, RAG, and autonomous agents
• Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research, research strategy, or consumer research methodologies

Demonstrates expertise in leading integrated marketing and go-to-market initiatives, utilizing advanced AI tools and predictive analytics to optimize campaign performance and resource allocation. Proven ability to manage complex multi-channel campaigns and collaborate with stakeholders to ensure strategic alignment and effective execution.

• Integrated Marketing Leadership
• Google AI Skills
• Predictive Analytics
• Multi-Channel Campaign Management
• Stakeholder Collaboration

• Predictive Analytics
• AI Process Implementation
• Automated Workflow Architecture
• Campaign Optimization
• Customer Insights Extraction
• Creative Versioning
• Performance Reporting
• Project Management
• Research Strategy
• Consumer Research Methodologies

• Stakeholder Management
• Communication
• Collaboration
• Strategic Briefing
• Flawless Execution

• Go-To-Market Initiatives
• Integrated Marketing
• Creative/Design Teams
• Traditional Media
• Digital Media

• Gemini Advanced
• Vertex AI
• Gemini Notebook
• Generative AI Tools
• Digital/CX Platforms