Marketing Specialist

Location: Hybrid – New Jersey / New York Region (Ideally located within approximately 60–70 miles of Point Pleasant, NJ)

Department: Marketing

Do you have experience delivering commercially focused marketing campaigns across B2B and B2C channels, with the ability to drive brand growth, engage customers and support sales performance across the USA and LATAM?

Do you want the chance to work with award-winning, globally recognised brands such as Disney, Harry Potter, Netflix, Minecraft and many more?

If so, we want you to join our Marketing Team and become part of our journey.

This is an exciting opportunity for an experienced marketing professional to join a growing global business, taking ownership of marketing activity across the USA and LATAM regions whilst working with some of the world's most recognisable brands.

Paladone is an award-winning global wholesale giftware company, creating innovative lifestyle products that put a smile on customers' faces worldwide. Alongside our own branded ranges, we work with some of the world's most recognisable licences, including Disney, Harry Potter, Marvel and DC Comics.

In recognition of our continued growth, culture and international success, Paladone was proud to be named Employer of the Year and International Business of the Year at the UK Sussex Business Awards.

WeCool Toys is a global designer and manufacturer of dynamic toys, crafts and compounds, managing end-to-end production, packaging and distribution. As part of Paladone Group Holdings, WeCool plays a key role in our international growth strategy.

We are looking for a talented and driven Senior Marketing Specialist to join our Global Marketing Team. The role reports to the Head of Global Marketing.

You will take ownership of marketing activity across the USA and LATAM regions, supporting both the Paladone and WeCool brands. Working closely with Sales, eCommerce, retailers, distributors, licensors and agency partners, you'll help deliver marketing initiatives that drive brand awareness, customer engagement and commercial growth.

This role would suit someone who enjoys taking initiative, managing their own projects and making things happen. You'll have the opportunity to own regional marketing activity whilst remaining hands-on across campaigns, content, social media, PR, digital marketing and promotional activations.

Operating in a hybrid capacity, we're ideally looking for someone based within approximately 60–70 miles of Point Pleasant, New Jersey, with candidates located between New Jersey and New York particularly well suited to the role.

The position also offers the opportunity to attend key industry events and trade shows, including New York Toy Fair, Sweet Suite and other major industry showcases, helping to build relationships and increase brand visibility across the region.

• Coordinate and deliver marketing activity across the USA and LATAM regions, ensuring campaigns are executed effectively and on time.
• Manage and measure external marketing and PR vendors ensuring that activity is aligned with Paladone WeCool commercial ambition, content is shared across appropriate channels, and ROI is tracked & reported on.
• Work closely with Sales and eCommerce teams to support product launches, promotions and commercial objectives.
• Manage marketing activity calendars and support influencer marketing campaigns in partnership with external agencies.
• Coordinate email marketing campaigns, maintaining customer lists and supporting targeted communications to both B2B and B2C audiences.
• Assist with PR, trade media and content initiatives to increase brand awareness and support new product launches.
• Help deliver retailer, distributor and licensor marketing activations across the region.
• Support website content updates and work with agency partners to improve digital performance.
• Build positive working relationships with retailers, distributors, licensors and external marketing partners.
• Monitor campaign performance and prepare regular reports, sharing insights and recommendations with the wider team.
• Conduct market and…