Business Solutions Marketing Senior Manager

Business Solutions Marketing Senior Manager

Location: New Jersey, United States

Industry: Telecommunications & Technology

Employment Type: Full-Time

Salary: $100,000–$130,000 annually

A leading telecommunications and technology organization is seeking a Business Solutions Marketing Senior Manager to lead integrated marketing strategy and execution across enterprise and commercial business segments.

This senior role will drive awareness, customer acquisition, pipeline growth, engagement, and revenue through data-driven B2B marketing strategies. The position partners closely with Sales, Product, Marketing Operations, Digital, Creative, Finance, external agencies, and senior business stakeholders to translate business priorities into measurable go-to-market strategies and campaigns.

• Develop and execute enterprise and commercial marketing strategies aligned with customer acquisition, retention, pipeline, market expansion, and revenue objectives.
• Own integrated campaign planning across enterprise, commercial, and strategic business segments.
• Lead multi-channel marketing campaigns across digital, email, social media, content, events, webinars, account-based marketing, and sales enablement.
• Partner with Sales, Product, Marketing Operations, Digital, Creative, Finance, and external agencies to develop, launch, and optimize campaigns.
• Lead go-to-market planning for products, solutions, promotions, strategic initiatives, and market expansion programmes.
• Develop campaign messaging aligned with customer needs, value propositions, competitive positioning, and business priorities.
• Oversee customer-facing and sales-facing materials including presentations, one-pagers, case studies, email campaigns, landing pages, webinars, events, and sales enablement resources.
• Establish and monitor marketing KPIs, including lead generation, pipeline contribution, conversion, ROI, attribution, and overall campaign performance.
• Use customer insights, analytics, market trends, and performance data to identify opportunities and optimize marketing investment.
• Lead high-priority marketing projects, managing timelines, stakeholders, dependencies, approvals, and risks.
• Manage marketing budgets, vendor spend, invoices, reconciliations, forecasting, and financial accountability.
• Partner with Finance and Accounting to ensure accurate budget management and campaign expenditure reporting.
• Provide guidance, coaching, and informal leadership to team members, agencies, vendors, and cross-functional partners.
• Monitor emerging B2B marketing trends, account-based marketing practices, digital technologies, customer engagement strategies, and sales enablement approaches.

• 7+ years of progressive experience in marketing, B2B marketing, demand generation, product marketing, sales enablement, public relations, or a related field.
• Experience leading enterprise, commercial, telecommunications, technology, subscription-based, or B2B marketing programmes.
• Proven experience developing and optimizing integrated, multi-channel marketing campaigns.
• Experience supporting lead generation, pipeline development, customer engagement, sales enablement, and go-to-market execution.
• Experience leading go-to-market strategies for products, services, solutions, promotions, or strategic initiatives.
• Strong understanding of B2B marketing strategy, demand generation, customer acquisition and retention, account-based marketing, lead nurturing, and pipeline development.
• Experience establishing and reporting on campaign KPIs, attribution, ROI, and marketing-sourced business impact.
• Strong analytical skills with the ability to translate performance data and customer insights into actionable recommendations.
• Experience managing complex marketing projects involving multiple stakeholders, agencies, vendors, and senior leaders.
• Experience managing marketing budgets, forecasting, invoices, vendor spend, and financial reporting.
• Previous experience providing team leadership, coaching, or project oversight.
• Strong strategic planning, communication, stakeholder management, and influencing skills.
• Ability to translate business priorities and customer insights into clear marketing strategies and campaign plans.
• Ability to manage multiple priorities and operate effectively in a fast-paced environment.
• Strong written and verbal communication skills, including experience developing executive, customer-facing, and sales-facing content.
• Familiarity with marketing automation, CRM, digital campaign, sales enablement, reporting, and attribution platforms.
• Ability to work independently, exercise sound judgment, resolve ambiguity, and influence cross-functional teams.
• Strong commercial and business acumen with a customer-focused approach.

• High school diploma or equivalent required.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline preferred.
• Equivalent combinations of education, certifications, coursework, and relevant professional experience may be considered.
• 401(k)…