Principal Customer Marketing Specialist

• Lead the development and execution of materials and promotions for marketing campaigns, including email, social media, case studies, white papers, and customer events
• Create campaign plans including content calendars, media promotions, nurture sequences, and budget from conception through execution and tracking performance
• Manage stakeholder communications, sales enablement collateral, and digital asset library
• Work with cross-functional teams, including sales and product management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
• Manage the external nurture activities that drive lead conversion for digital and live experiences (conferences, trade shows, meetings and events), ensuring a seamless and personalized experience across all touchpoints
• Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
• Work with creative services to develop compelling marketing collateral and assets

• Minimum of 7 years of proven track record in delivering results through planning, managing, executing and measuring broad-based marketing initiatives in a B2B environment
• Minimum of 7 years of experience with effective external marketing to customers, content development, and promotional tactics
• Proficiency in Microsoft 365
• Business writing and editing skills
• Proven project coordination skills and experience with cross-functional teams
• Ability to travel 10-25% to attend events and customer meetings
• Experience with marketing automation tools and CRM systems such as Salesforce, Marketo and Adobe
• Proficiency in PowerBI, Power Automate and Power App platforms
• Understanding of a two-step distribution model and channel marketing strategies
• Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices; previous experience with corporate reporting of campaign results and customer / market trends
• Results-oriented mindset, we are driven by achieving measurable outcomes and exceeding targets
• Innovative and creative thinking, we encourage new ideas and approaches to drive continuous improvement
• Customer-centric mindset, we prioritize understanding and meeting the needs of our customers
• Organizational and problem-solving skills to successfully support multiple projects simultaneously
• Budget planning and administration experience

Demonstrates expertise in developing and executing comprehensive marketing campaigns, utilizing marketing automation tools and CRM systems to optimize performance and track customer interactions. Proven ability to manage cross-functional teams and deliver measurable results in a B2B environment.

• Campaign Planning
• Marketing Automation Tools
• Cross-Functional Team Management
• Data Analysis and Reporting
• B2B Marketing Experience

• Content Development
• Promotional Tactics
• Budget Planning
• Project Coordination
• Business Writing
• Analytical Skills
• Customer Decision Journey
• Channel Marketing Strategies
• KPI Measurement
• Results-Oriented Mindset

• Innovative Thinking
• Creative Problem-Solving
• Customer-Centric Mindset
• Organizational Skills

• B2B Marketing
• Lead Conversion
• Stakeholder Communications
• Digital Asset Management
• External Vendor Management

• Salesforce
• Marketo
• Adobe
• Microsoft 365
• PowerBI
• Power Automate
• Power App