Senior Digital Media Strategist, Programmatic

• Develop and execute bold, innovative programmatic media strategies and campaigns with Verizon’s marketing team
• Oversee media planning on programmatic platforms across select Verizon units
• Execute and optimize programmatic media across all inventory types to achieve brand and business objectives
• Partner with Yahoo and other partners on product roadmaps and expansion of programmatic capabilities
• Collaborate with Brand, Business, Search, Social, and Analytics media leaders to support activations
• Support Operations, Experience, Technology, and CRM partner units in creating improved digital experiences across touchpoints
• Educate internal teams and leadership on programmatic technology evolution, market-leading developments, and applicable technology
• Make recommendations on technology adoption based on the programmatic technology landscape
• Build and execute programmatic buying strategies and apply data to optimize programmatic buys

• Bachelor's degree or four or more years of work experience
• Four or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
• Experience in programmatic media strategy and investment in marketing, agency, or consultative services
• Experience managing self-serve programmatic channels including display, video, social, dOOH, audio, and native
• Experience with primary buying platforms and formats including Yahoo, Google, Amazon, and Trade Desk
• Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams
• Experience in data-driven targeting and reach strategy
• Programmatic buying experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilities
• Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
• Knowledge of buying methodologies including CPM, CPC, and CPA
• Knowledge of the evolution of programmatic media and purchasable programmatic formats
• Experience recommending technology adoption based on awareness of the current and emerging programmatic technology landscape
• Experience building and executing programmatic buying strategy
• Experience applying data to optimize programmatic buys
• Experience leading data-driven media technology including Liveramp, Adobe AAM, Epsilon, and Acxiom
• Experience with ad verification and brand safety tools including IAS, Double Verify, and Moat

Demonstrates expertise in developing and executing programmatic media strategies, optimizing campaigns across various platforms, and leveraging data-driven insights to enhance media performance. Proficient in managing programmatic buying strategies and collaborating with cross-functional teams to achieve business objectives.

• Programmatic Media Strategy
• Self-Serve Programmatic Channels Management
• Data-Driven Targeting
• Programmatic Buying Experience
• Ad Verification Tools

• Programmatic Media Strategy
• Data-Driven Targeting
• Programmatic Buying Strategy
• Buying Methodologies
• Campaign Optimization

• Project Management
• Influencing Across Teams

• Programmatic Media
• Digital Advertising
• Media Planning
• Brand Safety
• Advertising Channels

• Yahoo
• Google
• Amazon
• Trade Desk
• Liveramp
• Adobe AAM
• Epsilon
• Acxiom
• IAS
• Double Verify