Content Promotion Strategy Manager, iGaming

The Content Promotion Strategy Manager supports the development and execution of content promotion strategies across Caesars iGaming brands, with a focus on driving player engagement, retention, and profitable growth. This role manages the day-to-day promotional workflow, coordinates campaign communications and execution, and partners across internal teams to bring promotions from strategy through launch while maintaining operational accuracy and regulatory compliance.

Key Relationships:
External Vendors, Property Marketing and Operations Teams, iGaming Product Team, iGaming Marketing Team, iGaming CRM Team.

• Assist the Sr. Director of Content Promotion Strategy in leading the design & implementation of the content promotion strategy across all of Caesars iGaming brands.
• Forecast promotional cost, redemption, and player-value impact of all content promotions.
• Partner across key stakeholder teams such as CRM, Promotion Execution, Publishing, Studio, VIP, and property operations.
• Evaluate and report on offer ROI, NGR impact, customer engagement, and retention metrics and make optimization recommendations.
• Effectively lead a team of one or more specialists to support in the promotions workflow process.
• Act as key promotions point of contact for game suppliers.
• Develop strategies to profitably cross-sell players between game categories.
• Ensure all promotions and communications meet advertising, regulatory and legal standards.
• Work closely with Creative Studio to deliver exciting on brand content (both visual and copy) for promotions.
• Partner with Caesars property and loyalty marketing teams leverage property assets for player promotions.
• Conduct regular and comprehensive competitive analysis reporting and recommendations for content promotions campaigns.

• Manage the promotional communications tracker and translate plans into assignments, timelines, creative requests, and Wrike tickets for the team.

• Oversee the communications review and approval process, deployment schedules, targeting criteria, and applicable markets prior to launch.

• Manage the development, review, and promotional Terms & Conditions, confirming materials are prepared and properly documented.

• Build and maintain KQC’s for promotional campaigns, ensuring the Publishing team has accurate information to execute.

• 3+ years of experience in iGaming or online sports.

• Working knowledge of Microsoft Outlook, Word and Excel.

• Understanding of iGaming platforms, player behavior, and regulatory environments.
• Exceptional communication, negotiation, and stakeholder management abilities.

• Fast paced environment, multiple tasks to be handled under time constraint.

• Must be able to handle a heavy business volume, and sensitive situations relating to team member and player problems, in a timely manner.

• Ability to simultaneously manage several projects and remain adaptable to changing priorities and unforeseen obstacles. to achieving objectives.

• Respond to visual and aural cues.

• Must be able to work independently.

  Preferred Experience

• Experience in regulated U.S. & Canadian markets.
• Familiarity with loyalty program design, gamification mechanics, and experiential marketing.

The salary range for this position is $60,000.00 - $75,000.00

USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. This role includes paid Personal Time Off and paid company holidays.

At Caesars Digital, We…