Senior Manager of Funnel & Optimization

Responsibilities

• Own the end-to-end consumer funnel performance (stages and business KPIs) across intent, access, prescription, fulfillment, onboarding, and sustained engagement.
• Identify and size the biggest drop-off points and friction; quantify consumer and business opportunity.
• Maintain a prioritized optimization agenda/roadmap based on expected impact, confidence, urgency, and effort.
• Translate opportunities into actionable briefs for Journey Design, Behavioral Science, CRM, App & Web, Membership, brand, access, and other execution teams (problem, target behavior, opportunity size, hypothesis, success measure).
• Lead the experimentation portfolio (conversion experiment backlog, prioritization, measurement, and readouts); partner to ensure rigorous, hypothesis-driven experiments.
• Mobilize cross-functional execution across funnel stages; clarify ownership/dependencies and elevate barriers.
• Connect demand quality to conversion by partnering with brand and Omnichannel teams.
• Measure impact vs. correlation where possible; capture learnings from all tests and reprioritize to highest-return opportunities.
• Provide performance visibility to CMES leadership (what’s improving/declining, current opportunities, learnings, next actions).

• Bachelor’s degree in Business, Marketing, Analytics or related field; master’s preferred.
• 6+ years in growth, conversion-rate optimization, performance marketing, or lifecycle marketing with direct ownership of a funnel metric (activation/conversion/retention).
• Demonstrated track record improving conversion metrics.
• Hands‑on experimentation experience (design, launch, read, and stop failing tests).
• Product/web analytics and experimentation platforms; comfortable with SQL or working through analysts.
• Experience prioritizing a funnel backlog using an opportunity-sizing model.
• Valued: multi-step funnels with third parties (payments, identity verification, insurance, prescriptions, onboarding).
• Pharmaceutical experience not required; relevant growth experience from consumer technology/fintech/digital health/marketplaces/subscription/insurance.

• 20–30% overnight travel; based out of Plainsboro, NJ HQ.

• Medical, dental, vision;
• life and disability insurance;
• 401(k);
• flexible spending accounts;
• employee assistance;
• tuition reimbursement;
• voluntary benefits (e.g., group legal, critical illness, identity theft protection, pet and auto/home insurance);
• sick time, flexible vacation, and parental leave