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Lifecycle Marketing Manager
Job in
Edison, Middlesex County, New Jersey, 08818, USA
Listed on 2026-09-30
Listing for:
ServiceNow
Full Time
position Listed on 2026-09-30
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications
Job Description & How to Apply Below
- Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences
- Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives
- Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data
- Execute real-time segmentation and targeted messaging across email, in-app, and other channels
- Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics
- Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development
- Support data and analytics team with audience definition, testing requirements, and performance analysis
- Execute A/B tests and optimization experiments; document learnings and share insights with the team
- Collaborate with Product and Customer Success teams on engagement signals and retention opportunities
- Maintain accurate campaign documentation, timelines, and stakeholder communication
- Contribute to quarterly business reviews and performance analysis
- Generous family leave
- Matched donations
- Annual learning stipends
- Flexible PTO
- Competitive retirement plan
- Paid volunteer time
- Experience building and optimizing customer journeys or email campaigns
- Excellent project management and organizational skills
- Proficiency with marketing automation platforms and analytics tools
- Ability to collaborate across teams and communicate technical concepts clearly
- Understanding of customer engagement best practices and testing methodologies
- 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline
- Strong analytical skills and comfort working with performance data
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