Sr. Consumer Insights Analyst

Our client is seeking a Consumer Insights Analyst/Senior Analyst to join a growing Consumer & Market Insights team. This individual will play a key role in supporting consumer research initiatives that influence product innovation, business strategy, and customer experience. The ideal candidate is naturally curious, analytical, highly organized, and passionate about understanding consumer behavior through both quantitative and qualitative research methodologies.

This role offers the opportunity to contribute to innovation-focused research while supporting ongoing business intelligence initiatives. The position requires balancing strategic thinking with strong execution and project management skills.

This role will be hybrid, 4x a week onsite in Bergen County, NJ.

• Support the planning, execution, and analysis of both qualitative and quantitative consumer research studies.
• Assist with survey design, questionnaire development, research programming, and data collection.
• Help identify emerging consumer behaviors, unmet customer needs, and evolving marketplace trends that can inform future business opportunities.
• Analyze research findings and translate data into meaningful business recommendations.
• Support research initiatives throughout the full project lifecycle, from planning through reporting.
• Assist in the execution of concept evaluations, product assessments, customer feedback studies, and other research initiatives.

• Contribute to innovation-focused research projects designed to identify future consumer behaviors, market opportunities, and emerging trends.
• Monitor digital platforms, online communities, and social channels to identify evolving consumer interests and cultural trends.
• Utilize modern research methodologies and emerging technologies, including AI-enabled tools and social listening platforms, to strengthen consumer understanding.
• Support exploratory research designed to uncover new opportunities for products, services, and customer experiences.
• Assist with developing and maintaining consumer communities or research panels used for ongoing insight generation.

Support end-to-end research execution including:

• Preparing study materials and research assets.
• Programming surveys using research platforms.
• Coordinating participant recruitment and research logistics.
• Managing timelines and ensuring project milestones are met.
• Performing quality assurance checks on research data.
• Cleaning, organizing, validating, and preparing datasets for analysis.
• Assisting with coding open‑ended responses and qualitative feedback.
• Maintaining research documentation and ensuring consistency across projects.

• Analyze quantitative and qualitative research findings using established research methodologies.
• Develop reports, presentations, dashboards, and summaries that communicate actionable insights to business stakeholders.
• Present research findings in a clear, concise, and visually engaging manner.
• Support senior team members with insight generation and strategic recommendations.
• Continuously improve reporting processes and analytical approaches.

• Bachelor's degree in Marketing, Consumer Insights, Market Research, Psychology, Sociology, Behavioral Science, Business Analytics, Data Analytics, Statistics, or a related discipline.
• Approximately 2-5 years of experience in consumer insights, market research, customer research, analytics, or a related field.
• Proficiency with Microsoft Excel and PowerPoint.