Director of Beverage Co-Packing Sales

Sell More Than Manufacturing. Build Beverage Brands.

Meta Brand is one of the industry's few companies that combines beverage formulation, commercialization, pilot production, and full-scale manufacturing under one roof. Unlike traditional co-packers, we don't compete on available capacity—we help customers build commercially successful beverage brands.

We are seeking an experienced beverage co-packing sales professional who wants to sell a broader portfolio of high-value commercialization services while developing long-term manufacturing partnerships.

While most beverage manufacturers simply sell available production capacity, Meta Brand allows you to sell formulation, commercialization, hero samples, pilot production, manufacturing, private label, and manufacturing transfers—creating significantly larger opportunities and multiple revenue streams from every customer relationship.

This is a true hunter role responsible for identifying, developing, and closing new beverage manufacturing opportunities throughout North America. Success comes from creating new relationships—not managing existing accounts.

Your sales opportunities may begin with formulation or commercialization projects and expand into long-term manufacturing relationships. You'll work closely with beverage scientists, commercialization specialists, and operations leaders to guide customers from concept through commercial production.

• Prospect and acquire new beverage manufacturing customer
• Sell beverage co-packing and contract manufacturing services
• Identify formulation and commercialization opportunities
• Build long‑term manufacturing partnerships
• Manage complex sales opportunities through commercial production
• Collaboration with Product Development and Operations
• Represent Meta Brand at major beverage industry trade shows
• Maintain accurate forecasting and CRM discipline
• Ability to discuss formulation, commercialization, processing, manufacturing economics, and production planning with executive-level decision makers.

You’ll be measured by:

• Qualified pipeline created
• New customer acquisition
• Manufacturing programs awarded
• Revenue generated
• Multi-service customer expansion
• CRM discipline and forecast accuracy
• Hub Spot CRM
• Zoom Info or Apollo
• Microsoft 365

We are specifically seeking professionals who understand how to sell manufacturing capacity and commercialization services—not consumer products.

Applications from candidates whose primary experience is selling beverage brands, ingredients, packaging, equipment, distribution, or consumer packaged goods (CPG) will not be considered unless they have direct experience selling beverage contract manufacturing services.

• Minimum five (5) years of quota-carrying business development experience selling beverage contract manufacturing (co-packing) services.
• Existing relationships with beverage founders, entrepreneurs, consultants, investors, and emerging beverage brands.
• Demonstrated success sourcing opportunities through outbound prospecting rather than company-generated leads.
• Experience managing opportunities from initial discovery through signed manufacturing agreement.

We’re looking for an experienced business development professional whose primary responsibility has been selling beverage contract manufacturing, beverage co‑packing, beverage co‑manufacturing, beverage commercialization, and beverage product development services.

• Manufacturing capacity
• Commercial production
• Manufacturing transfers
• MOQ discussions
• Manufacturing constraints
• Commercial beverage operations

We are an independent beverage formulation, commercialization, and manufacturing company helping brands move from concept through scalable commercial production.

Unlike traditional beverage manufacturers, we don't simply sell manufacturing capacity.

We provide managed services that include:

• Beverage Formulation
• Product Development
• Scale-Up Manufacturing
• Co‑Manufacturing
• Private Label
• Manufacturing Transfers

• Uncapped commission structure
• Six-figure earning potential
• Established technical support team
• National territory
• Target Total Compensation: $180,000–$220,000
• Significant opportunity for growth

At Meta Brand, you’ll represent a fully integrated commercialization platform that includes formulation, hero samples, pilot production, commercialization, private label, and manufacturing. Instead of competing solely on price and available capacity, you’ll provide customers with solutions that create deeper relationships, larger opportunities, and multiple revenue streams from every account.