Digital Marketing Specialist

What You'll Do

• Support team goals by driving progress on defined objectives and delivering measurable key results.
• Support the implementation of the digital marketing strategy to drive top-of-funnel activities that support goals for ministries, including the Craig Groeschel Leadership Podcast, Life.
  
  Church Worship, and Switch Music.
• Steward the marketing resources for assigned ministries and campaigns through budget recommendations, execution, and in platform optimizations.
• Drive traffic through various channels such as Google’s universal ad campaigns, social media platforms, and third-party ad networks.
• Focus on organic marketing strategies to meet top-of-funnel objectives, including generative engine optimization (GEO) and search engine optimization (SEO) tuning across key web properties.
• Evaluate performance trends and act proactively to optimize campaigns by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights.
• Align efforts under approved key performance indicators and ensure accurate tracking is in place to report on campaign performance including budget pacing and tracking.
• Regularly evaluate platforms and ad networks to assess performance, cost efficiency, and alignment with campaign goals.
• Stay current with emerging digital marketing opportunities and constantly evaluate how the Church can leverage technology and platforms to advance how we reach people for Christ.
• Partner closely with the Marketing Manager to ensure all required campaign assets are available, aligned, and delivered on time.
• Partner with local teams to understand community-specific goals and share vision that informs relevant and effective content creation.
• Support the team through the quality assurance process to drive team excellence and effective collaboration.
• Coordinate marketing projects and timelines to ensure initiatives remain organized, aligned, and on track.
• Provide clear and accurate specifications for creative asset requests, including sizing, messaging, and visual direction.
• Monitor and maintain awareness of reviews across platforms such as Google and Yelp to support brand health and responsiveness.
• Use provided templates and tools to create campaign content and design materials.

• Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships.
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Strong attention to detail.
• Ability to self-motivate, make independent decisions, and problem solve.
• Ability to navigate differing opinions while maintaining composure.
• High School Diploma or GED.
• Bachelor's degree in marketing, advertising, communications, or a related field.
• 1-2 years of related work experience preferred.

• Paid parental leave, including maternity, paternity, and adoption leave.
• Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
• Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
• Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
• Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
• Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
• Generous 401(k) retirement plan allowing a team member to have up to 12.5% contributed into their account in their first year (including employee contribution, employer match, and employer discretionary contribution). The more years on staff, the greater the investment.
• $160 annually in development dollars for team members to invest in their professional growth.
• Casual dress and work environment.
• And much more!

rch, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to…