Social Media and Content Specialist

Position Classification

Regular, full-time, hourly, non-exempt, and benefit-eligible staff position. For more benefit information visit Why Work at UCO?

Position typically works Monday-Friday from 8am-5pm.

Are you ready to capture the Broncho spirit and share it with the world? The University of Central Oklahoma is looking for a Social Media and Content Specialist who’s excited to get out on campus, attend events and interact with our students, faculty and staff. In this role, you’ll be part of the University Communications team, developing creative social media strategies and crafting dynamic content for Facebook, Twitter, Instagram, Linked In, You Tube and beyond.

We want someone who can turn everyday campus life into engaging stories that resonate with our diverse audiences—both on and off campus. If you’ve got a knack for social media best practices and a passion for creating eye-catching posts, videos and campaigns, this is a great opportunity to showcase your talent while immersing yourself in the Central community.

This position is on campus (because that’s where all the fun is!).

Please include a cover letter and some examples of social media posts/plans and any related materials.

Responsible for developing and executing social media strategies and content creation for the University of Central Oklahoma. This position will work closely with the University Communications team to create and manage dynamic social media content for a variety of platforms.

• Create and maintain social media plans/calendars for all social platforms.
• Lead efforts to gather and create written and visual content for all social media platforms.
• Serve as a representative of the university in campus interactions and activities and engage with the Central community.
• Implement planned social media posts and respond in a timely fashion to comments and messages on the university’s main social media accounts.
• Use the university’s social media management tool for management and engagement of primary channels and college and department accounts, as well as search and monitor individual social media channels for engagement with relevant content, keywords, locations and hashtags.
• Monitor UCO’s online presence and elevate potential issues when appropriate to University Communications leadership.
• Create engagement reports to monitor success on digital platforms.
• Build strong relationships with members of the campus community and engage in campus events and activities.
• Assist with university online calendar content.
• Assist with management of UCO’s student influencer group, Broncho Bunch.
• Work with campus photographers and videographers to plan and coordinate content for digital platforms.
• Assist in implementing communications projects and programs to generate media interest, student recruitment and public recognition for the institution.
• Serve as a resource for campus colleges and departments regarding social strategy and content development.
• Coordinate with University Communications team to filter content for use in other projects, platforms and communications.
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Reports to Assistant Vice President for University Communications.