Channel Strategist

Channel Strategist Overview

The Channel Strategist is primarily responsible for shaping and executing the Life.

Church digital communication strategy, ensuring every channel is leveraged to lead people to their next step toward Christ. This role brings strategy and execution together by evaluating requests, implementing campaigns, and maximizing channel capabilities with excellence. The Channel Strategist ensures the right message reaches the right person through the right channel at the right time, creating a cohesive experience that strengthens engagement and impact.

• Closely collaborate with the entire Life.
  
  Church Communications Team to develop strategies in alignment with overall objectives.
• Evaluate communication requests alongside holistic channel strategy to develop a recommended approach that supports stakeholder goals.
• Stay ahead of industry trends and constantly evaluate how the Church can leverage existing and emerging technology and platforms to advance church engagement.
• Execute strategies within related communication tools with accuracy and excellence especially in creative, content, and segmentation.
• Bring a thorough understanding of communication channel tools (i.e. Hub Spot, Braze, Banner, Segment, Magnolia) to maximize features and capabilities.
• Contribute to tracking and analyzing data and metrics to identify trends for communication channel and strategy efficacy both per project and holistically.
• Lead, support, and resource campus and ministry teams to leverage communication channels including email, web, and the Life.
  
  Church app.
• Develop and maintain how we empower other teams and ministries to take ownership of website and app updates while keeping a close eye on excellence.
• Provide guidance, tools, and training for campus and Central team members and volunteers to effectively use communication channels.
• Create and revise graphic visuals to support campaign messaging in digital channels. Closely collaborate with the Graphic Design and Interactive teams to ensure brand alignment, visual cohesion, and an excellent user experience.
• Contribute to the management of the Communication Team’s digital assets to streamline processes and reduce redundancies.
• Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Ability to collaborate in a team environment and work independently.
• Ability to self-motivate, make independent decisions, and problem solve.
• Ability to think through the details while maintaining perspective on overall strategy.
• Ability to manage conflict and differing opinions while maintaining composure.
• Strong understanding of enterprise-level digital communication channels, including email, app, web, and SMS, and how they work together to create a cohesive communication experience.
• Technical proficiency with marketing automation, CMS, and channel management tools such as Hub Spot, Braze, Segment, Magnolia, and Banner (orability to learn quickly).
• Analytical skills to track, measure, and interpret communication performance data and translate insights into actionable improvements.
• Familiarity with design principles and experience creating simple visuals to support communication campaigns.
• Ability to stay ahead of industry trends and emerging technologies, exploring innovative approaches to inspire generosity.

• Bachelor’s degree in Communications, Marketing, Journalism, or related field.
• 2+ years of experience in communications, marketing, or digital channel management.
• Experience using communication channel platforms (such as Hub Spot, Magnolia, Braze) required.
• Experience in graphic design (Canva, Adobe Creative Suite, or similar) and web design preferred.

• Paid parental leave, including maternity, paternity, and adoption leave.
• Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
• Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
• Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
• Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
• Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
• Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
• $160 annually in development dollars for team members to invest in their professional growth.
• Casual dress and work environment.
• And much more!