Dig Content & Engagement Spec
Job in
Edmonton, Alberta, Canada
Listing for:
Government of Alberta
Full Time
position
Listed on 2026-01-28
Job specializations:
-
Creative Arts/Media
Digital Marketing, Digital Media / Production, PR / Communications
-
IT/Tech
Social Media Marketing, Digital Marketing, Digital Media / Production, PR / Communications
Job Description & How to Apply Below
Role Responsibilities
We’re seeking a Digital Content and Engagement Specialist with excellent writing skills; and a thorough knowledge of the principles and approaches associated with effective public engagement through a variety of digital and social media platforms to step into this role.
Reporting to the Manager, Consumer Education and Awareness, the Digital Content and Engagement Specialist is responsible for supporting the Utilities Consumer Advocate (UCA) in ensuring the quality and timeliness of website content, as well as the effectiveness of the UCA's social media presence. Working with content experts, the position is also responsible for developing, writing, editing, proofreading and maintaining engaging, public-facing on-line content, including website content, for the UCA.
The position provides advice to UCA managers and staff on leading edge new/social media and on-line public awareness processes and developments. The work of the position sparks and nurtures on-line conversations about energy and energy choice to equip consumers to make informed decisions and also position the UCA as the utilitie's expert and helpful resource.
The position will ensure that the UCA plan and associated products closely align with, and support, the Divisional Social Media Strategy. The Digital Content and Engagement Specialist is responsible for interacting with staff at all levels of the UCA to continuously update, evolve and improve website content.
Your responsibilities will include:
Leads the development, execution and ongoing growth of the UCA's social and digital media presence and on-line public awareness and engagement plans to support the objectives outlined in the UCA's Consumer Education and Awareness Program and Divisional Social Media Strategy.Closely collaborates with the Consumer Education and Awareness team, using social media to promote initiatives, resources and tools.Research multi-media and social/digital trends, best practices and markets; and briefs Consumer Education and Awareness Manager and UCA management team on emerging social/digital media issues and opportunities and provides advice on the direction the UCA should be moving in.Creates original and re-purposed web content that is engaging and compelling for diverse audiences; works with content experts to ensure appropriateness, accuracy and timeliness.Develops creative, clear, strategic and interesting editorial and creative content for the UCA’s social and digital media platforms, including website navigation plans and copy, social media copy, video scripts and infographics.Monitors and analyzes media, stakeholder and consumer social media channels and notifies the management team of any breaking contentions issues on-line; consults with management team and Affordability and Utilities Communications staff to develop communications strategies to address issues based on understanding of the specialized nature of social media and digital communication networks. Uses judgment and independent decision-making skills to determine relevancy and appropriateness of sharing content produced by other sources on the social media accounts.
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