Brand and Community Lead

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Rewind protects the critical data that powers businesses of all sizes by backing up cloud data in apps like Jira, Git Hub, Confluence, and Shopify. We are backed by Insight Partners, Inovia, Bessemer, and Atlassian Ventures and are proud to be named one of Canada’s 50 fastest growing technology companies (2023 Deloitte Fast 50). Our mission, story, and values are available for you to explore.

You will shape and communicate the story of Rewind across brand, narrative, community, and internal thought leadership. You’ll turn subject‑matter experts into recognizable industry voices, elevate how Rewind shows up across every channel, and guide the creative team to operate with a revenue‑driven mindset.

A strong brand emerges from clarity, authority, and consistent storytelling. Rewind’s next phase requires internal experts who communicate with impact, a creative team that understands how narrative builds pipeline, and a brand that shows up with confidence in every touchpoint. This role leads that shift.

• Ownership of Rewind’s brand narrative, tone of voice, and identity.
• Creation of storytelling frameworks that shape launches, announcements, campaigns, and brand‑level communication.
• Hands‑on writing and editing for high‑impact brand assets, executive narratives, vision documents, keynote scripts, and core web content.
• Full responsibility for website clarity, storytelling, and narrative structure.

• Build and run Rewind’s internal influencer program, turning execs, engineers, PMs, and data experts into trusted public voices.
• Ghostwrite for SMEs across Linked In, articles, blogs, internal notes, speaker pitches, community posts, and external communications.
• Create tailored voice guides for internal experts while maintaining brand alignment.
• Extract insights from technical and product teams and transform them into simple, credible stories.
• Coach internal contributors on communication, presence, clarity, and message discipline.
• Support speaking submissions, conference materials, and recorded or live presentations.

• Lead, mentor, and coach Rewind’s creative team, which currently includes one writer and one designer, along with freelancers and agency partners.
• Develop the team’s strategic thinking so they understand how creative work influences funnel movement, pipeline creation, and revenue outcomes.
• Establish expectations for proactive idea generation, not just task execution.
• Train creative team members to build assets and stories that support specific pipeline goals and audience journeys.
• Introduce review processes that elevate quality while improving speed and clarity.
• Create a culture where creativity serves narrative, clarity, and measurable GTM impact.

• Lead Rewind’s presence across community channels and technical ecosystems.
• Design programs that encourage conversation, contribution, and recognition for internal experts.
• Amplify expert voices across community platforms to strengthen brand trust and visibility.
• Operate community content as a narrative engine, not as volume production.

• Partner with Product Marketing on messaging frameworks and positioning.
• Coach GTM teams on tone, clarity, and story‑driven communication.

• You think in stories and narratives, not assets and outputs.
• You write with precision and edit with conviction.
• You know how to turn technical insights into simple, powerful messages.
• You can lead creatives and raise their strategic awareness.
• You’re comfortable ghostwriting in multiple voices while staying authentic.
• You know how to guide teams toward GTM impact, not just creative quality.
• You’re organized, fast, curious, and not afraid to push for clarity.

• 5+ years of experience in brand, storytelling, communications, or thought leadership roles.
• B2B SaaS and cybersecurity or Dev Ops experience.
• Experience writing and ghostwriting for executives or SMEs.
• Experience managing creative teams or external creative partners.
• Strong portfolio that…