Operation Sales Leader

About Us !
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

Hiring Requirements:
The Operations Sales Leader (OSL) is responsible for driving profitable sales growth, developing talent, expanding market share, strengthening customer relationships, and supporting brand performance across the region. This role ensures that key field‑sales initiatives are effectively developed, managed, and executed within assigned sales centers.

The OSL leads operational workstreams to maximize Independent Operator (I/O) sales and delivery performance, ensuring world‑class execution. They champion the Direct Store Delivery Excellence (DSDE) Playbook across operational functions to support Frontline Independent Operators and enable both business and people growth.

Using strong leadership and sales expertise, the OSL delivers high‑quality sales execution that meets customer needs while supporting the delivery of nutritious and enjoyable baked goods and snacks to Canadians. The role also contributes to a productive, growth‑focused, and purpose‑driven team culture.

Key Responsibilities:

Demonstrates Bimbo Canada values and DSDE leadership behaviors in daily work.

Represents brand standards through professional conduct and strong leadership across sales centers.

Promotes continuous improvement and develops team capabilities through coaching and feedback.

Translates coaching into meaningful action and supports a culture focused on growth and accountability.

Develops order, route, and store execution plans to achieve annual sales targets.

Collaborate weekly on order management, inventory distribution, merchandising, promotions, and seasonal planning.

Build team capability and ensure consistent performance management.

Ensures compliance with SBT and payment‑balance policies.

Achieves key performance targets for sales, returns, inventory, and labor.

Leads a high‑performing sales center committed to brand excellence and strong field execution.

Holds field sales teams and independent operators accountable for performance expectations.

Oversees point‑of‑sale material inventory to support merchandising and promotional execution.

Upholds food safety requirements and GB standards.

Drives a strong safety culture focused on eliminating unsafe behaviors and workplace injuries.

Supports sales objectives by delivering KPIs related to revenue, returns, and safety.

Leads efficient receiving, picking, and loading processes to enable sales growth.

Partners with Supply Chain to meet OTIF targets.

Manages POS material levels to meet market needs while minimizing waste.

Supports onboarding and ongoing use of OTTO/Handheld systems.

Communicates customer plans and performance expectations clearly to improve in‑store execution.

Executes DSDE best practices to maintain a world‑class sales center environment.

Ensures accurate product accountability and fleet compliance with safety and branding standards.

Demonstrates strong business acumen, problem‑solving, and decision‑making.

Inspires, influences, and motivates teams to achieve results.

Builds strong customer relationships, plans effectively, and drives results through focused execution.

Experience &

Education:

Post‑secondary education with 3–5…