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Job Description & How to Apply Below
We're looking for a Regional Sales Manager who knows that great hospitality starts long before a guest checks in.
This isn't a desk job. It's a relationship-building, community-connecting, revenue-driving opportunity for someone who loves people, understands hotels, and gets excited about turning conversations into bookings.
About Us
Stonecrest Hotels is built on a foundation of hospitality, relationships, and purpose. We believe exceptional guest experiences begin with exceptional people. Across every property in our portfolio, we are committed to creating welcoming environments, supporting our teams, and building strong connections within the communities we serve.
As Stonecrest Hotels continues to grow, we're looking for leaders who share our passion for hospitality and our commitment to excellence.
About the Role
We are seeking an experienced and motivated Regional Sales Manager to join our team based in Peace River, Alberta.
This is a unique opportunity to lead sales efforts across five Stonecrest Hotel properties while being based at our Peace River location. You'll be responsible for developing new business opportunities, strengthening existing client relationships, coordinating group and event bookings, and driving revenue growth throughout the region.
The ideal candidate is a relationship builder, strategic thinker, and hospitality professional who understands how strong partnerships translate into long-term success.
What You Will Do
Business Development & Sales
Develop and execute regional sales strategies across five hotel properties
Identify and secure new corporate, government, industrial, tourism, and group business opportunities
Build and maintain strong relationships with key clients and community partners
Conduct regular sales calls, presentations, networking events, and property tours
Represent Stonecrest Hotels at industry events, trade shows, and community functions
Group Bookings & Events
Manage group reservations, meetings, conferences, crew accommodations, and special events
Prepare proposals, contracts, and rate agreements
Work closely with hotel operations teams to ensure seamless event execution and guest satisfaction
Identify opportunities to maximize occupancy and meeting space revenue
Foster long-term client relationships that generate repeat business
Collaborate with General Managers across all five properties to achieve occupancy and revenue goals
Monitor market conditions, competitor activity, and emerging business opportunities
Provide regular sales forecasts, reporting, and performance updates
Support marketing initiatives and community engagement efforts throughout the region
What Success Looks Like In Your First 90 Days
Build relationships with leadership teams across all five properties
Develop an understanding of each hotel's market, client base, and opportunities
Meet key community stakeholders and existing clients
Review current sales performance and booking trends
Establish a strategic sales plan focused on regional growth
Within Your First Year
Increase group, corporate, and event revenue across the portfolio
Expand Stonecrest Hotels' presence within Northern Alberta business communities
Develop new strategic partnerships that generate measurable revenue growth
Improve client retention and repeat business opportunities
Become a trusted resource for sales, events, and business development across the organization
What We're Looking For
Experience in hotel sales, hospitality, business development, or a related field
Proven ability to generate new business and build long-term client relationships
Strong communication, presentation, and negotiation skills
Excellent organizational and time‑management abilities
Experience coordinating group bookings, meetings, or events is considered an asset
Ability to travel between properties as required
Self-motivated, results-oriented, and passionate about hospitality
Must have your own vehicle to travel between properties
Must have a valid permit to work
Why You'll Love Working With Us
At Stonecrest Hotels, you’ll have the opportunity to make a meaningful impact across multiple properties while working alongside a supportive and collaborative leadership team.
We believe in empowering our people, celebrating success, and creating opportunities for growth. As our Regional Sales Manager, you’ll play a key role in shaping the future of our hotels and strengthening the relationships that drive our business forward.
Compensation & Benefits
55,000.00 Base Pay plus Commission
Staff accommodation options (where available)
Opportunities for career development and internal growth
Hotel stay discounts at Stonecrest Hotels properties
Supportive, inclusive, and growth-oriented work culture
Dental care
On-site parking
Profit sharing
Other Details
Location:
Peace River, Alberta
Position:
Full‑Time | Regional Sales Manager
Regular travel between Stonecrest Hotel properties required.
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