Regional Sales Manager

Regional B2B Sales Manager – Automotive Aftermarket
Edmonton, AB

Lead a High-Performing Outside Sales Team
Wagon master Group is growing and is looking for an experienced Regional B2B Sales Manager to lead, coach and develop a team of outside Business Development Representatives throughout the Edmonton region.

This is a hands‑on field leadership role, not a desk job.

You’ll spend your time coaching sales representatives in the field, helping close new business, developing territory strategies and building long‑term customer relationships.

If you’ve successfully managed quota‑carrying outside sales representatives and enjoy helping salespeople reach the next level, we’d like to speak with you.

Before You Apply
This role is best suited for candidates who have:

5+ years of outside Business‑to‑Business (B2B) sales experience

Experience directly managing and coaching quota‑carrying outside sales representatives

Experience conducting field coaching and ride‑alongs

A proven history of growing sales and developing successful salespeople

Automotive aftermarket, industrial distribution, chemical or related industry experience (strongly preferred)

This is not an operations, warehouse, logistics, transportation or retail management position. Applicants without outside sales leadership experience will not be considered.

What You’ll Do

Lead, coach and develop a team of outside Business Development Representatives

Conduct regular field coaching and ride‑alongs

Help your team prospect, develop new business and close new accounts

Build regional sales strategies to increase market share

Develop strong relationships with dealership owners, service managers and key decision makers

Assist with major sales presentations and customer meetings

Train and develop new sales representatives

Monitor CRM activity, sales performance and key performance indicators

Recruit, mentor and retain high‑performing sales professionals

Partner with operations to ensure exceptional customer support

Prepare sales reports, expense reports and mileage submissions

Required Qualifications

Minimum 5 years of outside B2B sales experience

Minimum 3 years managing quota‑carrying outside sales representatives

Demonstrated success coaching field sales teams

Strong leadership, communication and coaching skills

Proven ability to develop new business and grow existing accounts

Experience using CRM software and Microsoft Office

Valid driver’s license with a clean driving record

Preferred Experience
Experience in one or more of the following industries is highly desirable:

Automotive Aftermarket

Automotive Chemicals

Automotive Maintenance Products

Lubricants

Industrial Distribution

Fleet Maintenance

Heavy Duty Truck Parts

Commercial Equipment

Industrial Chemicals

Why Join Wagon master Group?

Established and growing Canadian company

Monday to Friday schedule

Competitive compensation package

Mileage reimbursement for business travel

Ongoing leadership development

Collaborative executive leadership team

Opportunity to make a significant impact on company growth

Build and develop a high‑performing sales team

Who Will Succeed Here?
You’ll be successful if you enjoy:

Coaching salespeople in the field

Building winning sales cultures

Developing people

Prospecting alongside your team

Holding salespeople accountable

Growing market share

Winning new business

Apply Today
If you’re an experienced outside B2B sales leader with a passion for coaching, developing people and growing business, we’d like to hear from you.

Wagon master Group is an equal opportunity employer. We welcome applications from all qualified candidates and are committed to creating an inclusive workplace.

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