Sales Manager - Renovation

Sales Manager – Renovation

Type: Full-Time

Our client is an award-winning window and door manufacturer experiencing significant growth. They are looking for a dynamic sales leader to lead and grow their renovation division across Alberta.

This is an opportunity for an experienced sales leader to take ownership of the organization's Supply & Install / Renovation channel. The Sales Manager – Renovation will play a key role in developing the team, driving sales strategy, expanding market opportunities, and growing revenue across Alberta.

As the Sales Manager – Renovation
, you will lead the growth and performance of the renovation sales channel while developing strategy, coaching the sales team, and building strong customer and industry relationships.

Sales Strategy & Revenue Growth

• Develop and execute sales strategies designed to increase revenue and expand the renovation channel.
• Identify new market opportunities and areas for growth by analyzing regional trends, customer needs, and competitive activity.
• Work closely with company executives to establish sales priorities, market strategies, and performance objectives.
• Balance strategic leadership with hands-on business development to support continued growth.

Sales Leadership & Coaching

• Directly and indirectly coach, support, and develop Renovation Sales Representatives across Alberta.
• Establish clear performance expectations and help the sales team achieve individual and overall revenue goals.
• Create a high-performance sales culture focused on accountability, customer service, and continuous improvement.
• Provide ongoing coaching and guidance to strengthen sales techniques, relationship management, and business development capabilities.

Customer & Business Development

• Build and maintain strong relationships with key customers, partners, and industry influencers.
• Identify opportunities to develop new business while strengthening existing customer relationships.
• Attend trade shows, conferences, and industry events to expand the organization's network and market presence.
• Represent the renovation channel professionally while building lasting partnerships throughout the market.

Sales Performance & Forecasting

• Develop accurate sales forecasts and establish measurable performance goals.
• Analyze sales data and performance metrics to evaluate the effectiveness of sales strategies.
• Identify performance gaps and implement strategies to improve results.
• Provide accurate sales reports and forecasts to keep leadership and the sales team aligned.

Cross-Functional Collaboration

• Partner with marketing and product teams to develop promotional campaigns and marketing materials for the renovation channel.
• Collaborate with internal departments to develop and execute initiatives that improve the customer experience and support channel growth.
• Ensure sales strategies are aligned with broader organizational priorities and market objectives.

To succeed in this role, candidates should demonstrate:

Education & Experience

• Proven experience leading and developing a high-performance B2C sales team.
• Strong experience in sales leadership, business development, and customer relationship management.
• Experience analyzing sales performance, market trends, and revenue opportunities.
• Experience managing or supporting sales teams across multiple markets is considered an asset.

Technical Skills

• Strong understanding of sales techniques, customer relationship management, and market analysis.
• Ability to analyze sales data, performance metrics, and forecasting information.
• Strong knowledge of sales planning, performance management, and business development practices.

Key Competencies

• Strong leadership, coaching, and team management skills.
• Strategic thinker with a…