Chief Marketing Officer

Position Title: Chief Marketing Officer

Locations:

Time Type: Full time

Req : JR1355
- At Midland, we're proud to be a little different. You can see it in our bright orange signs-but there's more to it than that. With our heartfelt and personalized approach, we're focused on meeting every customer's needs with the brightest solutions.

For more than 140 years, we've learned by serving customers skillfully with dedication and follow-through, we can brighten every interaction to drive our collective success. And this goes beyond traditional banking.

We foster programs that empower our communities, continuously invest in our employees, and actively pursue brighter futures for all.

Our humble ambition keeps us growing, giving back, and looking ahead. We're innovating and optimizing our services to ensure we stay unique - providing strength you can count on with heart you can feel.

You might say we're unlike any other bank.

And you'd be right."

At Midland States Bank, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of short-term incentives (i.e. bonus and/or commission) and may include long-term incentives (i.e. stock awards). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off.

Total Rewards also include banking perks, an Employee Stock Purchase Plan, 401K plan with company match and may include the opportunity to participate in our Non-Qualified Deferred Compensation plan. Incentives and benefits are subject to eligibility requirements.

Salary Range: $155,000-$240,000

Position Summary

The Director - Chief Marketing Officer (CMO) is the Bank's senior marketing executive and responsible for defining and leading the Bank's enterprise marketing strategy in support of sustainable growth, profitability, and long term brand value. The CMO directs the Bank's overall marketing, brand, communications, and customer engagement strategies using deep insight into the financial services industry, customer behavior, competitive dynamics, and emerging digital and technology trends.

The CMO will oversee brand strategy, demand generation, customer experience, communications, and marketing analytics, serving as a strategic partner to the executive and senior leadership team. This role requires a proven, data-driven leader who blends brand stewardship with strong business judgment, integrates marketing tightly with sales and product strategy, and consistently demonstrates marketing's impact on growth, customer acquisition, retention, and lifetime value.

Primary Accountabilities

People

• Manages a team of professionals in a customer-centric culture to excel in a fast-paced environment.
• Coaches, develops, and conducts performance management activities with direct and indirect reports.
• Identifies high-potential employees for advanced training and development opportunities.
• Effectively manages poor performers.

Job Specific

• Establishes and leads the enterprise marketing vision and strategy aligned to growth, profitability, and customer experience objectives
• Designs and executes the annual enterprise marketing plan including priorities, investment strategy, forecasts, budgets, and performance measurement
• Differentiates Midland States Bank from competitors and creates strong market preference across target customer segments and geographies
• Serves as custodian of the Bank's brand ensuring consistency, differentiation, and relevance across all customer, employee, and community touchpoints
• Aligns marketing strategy with enterprise growth priorities across all lines of business, ensuring close partnership with sales, product, and distribution teams
• Partners closely with executive and senior leadership, line of business and department leaders to ensure enterprise alignment and leverage across initiatives
• Leads initiatives supporting customer acquisition, engagement, loyalty, retention, and cross sell across consumer and business banking relationships
• Oversees corporate and external communications including public relations, media relations, and executive level messaging
• Strengthens the Bank's industry and community presence by developing effective ways to engage customers, prospects, and key stakeholders
• Directs the Bank's digital and performance marketing strategy including website governance, digital channels, CRM enablement, and marketing technology
• Champions a data driven marketing operating model, making decisions based on customer insights, financial performance, and analytics
• Develops program forecasts, manages marketing budgets, and ensures disciplined execution and prioritization to maximize return on investment
• Establishes and oversees enterprise marketing metrics and reporting, ensuring transparent measurement of effectiveness and return on investment
• Manages external vendors, agencies, and…