Associate Manager, Social Media

Overview

We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: “Life’s a Party, We’re Makin’ It Fun!” and “So Much Fun It’s Scary!”

At Spencer’s and Spirit, we do the right thing always-integrity, fairness, respect, and transparency are our foundation. You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all.

One Team / One Goal

We are leaders and owners of our business success. Whether it’s developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness.

We offer a comprehensive benefits package that includes:

• Flexible work environment
• Career advancement
• Competitive base salary
• Bonus opportunity
• Vacation, Personal, Sick and Holiday pay
• Medical, Dental, Vision, Disability, Life and AD&D insurance
• 401k with a company match
• 30% merchandise discount

The Associate Manager, Social Media reports to the Senior Manager and plays a key role in bringing the brand’s social strategy to life through the execution of content, campaigns, and social-first initiatives. Deeply immersed in the day-to-day social landscape, they leverage platform insights, audience behaviors, emerging trends, and performance data to identify opportunities and inform content direction. The ideal candidate is highly attuned to internet culture, with a strong instinct for creating authentic, engaging content that reflects each brand’s unique voice while driving audience engagement.

In partnership with the Senior Manager and cross-functional teams, this role helps execute social initiatives, optimize performance through analytics, and manage multiple projects in a fast-paced environment while ensuring alignment with broader marketing and brand objectives.

• Support the Senior Manager in executing a comprehensive social media strategy across key platforms, including Instagram, Tik Tok, Facebook, Pinterest, Linked In, X, and You Tube, to drive brand awareness, engagement, and excitement around the brand
• Develop and maintain monthly social content calendars aligned with omni-channel marketing campaigns, product launches, seasonal activations, cultural moments, and broader business objectives
• Create engaging, social-first content that captures attention through compelling storytelling, trend relevance, humor, and platform-native creative execution
• Ensure a consistent brand voice across channels while tailoring content to the unique audience behaviors, formats, and best practices of each platform
• Lead the development of campaign briefs, photoshoot concepts, creative timelines, and content plans that support organic, paid, and influencer marketing initiatives
• Monitor and analyze social performance, maintaining weekly reporting and delivering actionable insights and recommendations to optimize content effectiveness, audience growth, and overall channel health
• Create, publish, and manage static, video, and short-form content across all brand social channels using platform-specific tools and best practices
• Partner with the Social Media Assistant and cross-functional teams to develop and execute creative social content that supports brand and business goals
• Collaborate with Creative, Merchandising, E-commerce, Licensing, and Marketing partners to ensure content is delivered on time and aligned with brand standards
• Monitor social, cultural, retail, and digital trends to identify timely opportunities that strengthen audience engagement and keep content culturally relevant
• Utilize social listening and analytics tools to gather customer, audience, and…