Key Account Manager Industrial Automation

As Key Account Manager for iAutomation, you will be responsible for developing Advantech’s business across the Benelux region, with a particular focus on the Energy & Utilities and Manufacturing markets.

You will strengthen relationships with existing customers while identifying and developing new business opportunities with end users, OEMs, system integrators, engineering companies and solution partners.

Working closely with Advantech’s European sales, product management, application engineering and marketing teams, you will position our hardware, software and solution portfolio to address customers’ automation, digitalization, connectivity and edge computing requirements.

Your Responsibility
In this role, you will:

Develop and execute the iAutomation sales strategy for the BNL market.

Identify and acquire new customers within the Energy & Utilities and Manufacturing sectors.

Develop business with end users, OEMs, system integrators, engineering companies and technology partners.

Build and maintain strong relationships with technical, operational and senior management stakeholders.

Understand customer requirements and translate them into relevant Advantech solutions.

Develop strategic account plans for selected key customers and market segments.

Build and manage a healthy sales pipeline, from opportunity identification through project development and closure.

Coordinate customer projects with internal product, technical, operational and commercial teams.

Support the development of partner ecosystems around energy digitalization, automation, industrial communication and edge computing.

Represent Advantech at customer meetings, industry events, exhibitions and conferences.

Monitor market developments, customer investments and competitor activities.

Deliver agreed revenue, design-in and business development targets.

Who are you?
You are an experienced B2B sales professional who understands complex industrial sales environments and enjoys developing new business.

You combine commercial drive with sufficient technical understanding to engage confidently with both business and technical stakeholders.

We are looking for someone who has:

Proven experience in key account management, business development or solution sales.

Experience with in industrial automation, energy, utilities, manufacturing, electronics, industrial computing or related technology markets.

A strong network within the BNL industrial or energy ecosystem is highly desirable.

Experience working with end users, OEMs, system integrators or engineering organisations.

The ability to manage complex and long-term sales opportunities.

Strong communication, presentation and negotiation skills.

A proactive, independent and results‑oriented working style.

The ability to work effectively within an international and cross‑functional organisation.

Willingness to travel frequently across the Benelux region.

Professional business English is mandatory.

Dutch, French or another relevant BNL language is a strong advantage.

How do we see the future?
You will join Advantech’s European iAutomation organisation and work with colleagues across the Energy & Utilities and Manufacturing markets. This position offers the opportunity to develop strategic customers, build new partner ecosystems and contribute directly to the growth of Advantech’s automation and edge solutions in the Benelux region. Together, we will help industrial and energy customers improve operational performance, connectivity, resilience and sustainability.

Who is Advantech?
Advantech is a global leader in industrial computing, automation, connectivity and edge solutions. We provide integrated hardware, software, design services and global support to customers across industrial, energy, infrastructure and technology markets. Our European organisation includes employees from a wide range of nationalities, working together to enable an intelligent and sustainable planet.

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