Sales Executive Benelux

Are you a driven B2B sales professional who enjoys finding new opportunities, meeting prospective customers, and turning business challenges into valuable solutions?

We are looking for a New Business Sales Executive to support the continued growth of Add Secure Smart Transport across the Benelux region
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You will identify, develop, and win new customers operating fleets of approximately 10 to 100 heavy commercial vehicles. This is a hands‑on sales role in which you will build your own pipeline, demonstrate our connected fleet solutions, and manage opportunities from initial contact through to closing.

Add Secure is a leading European provider of secure IoT connectivity and end-to-end solutions. We help customers optimize their operations, create business value, and protect vital functions through connected, data‑driven services. Our solutions support customers across industries including security, transport and logistics, utilities, smart cities, and critical infrastructure.

Add Secure Smart Transport helps transport and logistics companies improve fleet efficiency, safety, sustainability, and operational performance through connected fleet solutions. In Benelux, we support organisations operating complex commercial fleets with technology, data, and industry expertise that enable better decisions and more efficient day‑to‑day operations. As we continue to grow in the region, we are strengthening our commercial presence and expanding our relationships with strategic customers.

As New Business Sales Executive, you will be responsible for generating new business and acquiring customers across the Benelux region. You will build your own pipeline, engage prospective customers, and manage the sales process from initial contact through proposal, negotiation, and closing. Your target customers will primarily be organisations operating fleets of approximately 10 to 100 heavy commercial vehicles. This is a hands‑on role for a proactive and self‑driven sales professional who is keen to develop strong knowledge of our solutions, customers, and market.

You will report to the Sales Director Benelux and work closely with colleagues across sales, marketing, and customer success.

What you will do:

• Identify, qualify, and win new business opportunities across the Benelux region.
• Build and maintain a healthy pipeline through proactive prospecting, referrals, networking, and market research.
• Generate customer meetings and develop prospects into qualified sales opportunities.
• Lead discovery meetings, product demonstrations, solution presentations, and commercial discussions.
• Understand customer challenges and translate them into relevant proposals, business cases, and ROI calculations.
• Own the full sales cycle from initial contact through negotiation and closing.
• Maintain accurate opportunity data, activities, and forecasts in Salesforce.
• Represent Add Secure at relevant industry events and share customer and market insights internally.

You are a proactive B2B sales professional who is motivated by finding new opportunities and winning new customers. You enjoy building relationships, visiting prospects, presenting solutions, and taking responsibility for moving opportunities forward.

You combine commercial drive with a structured and customer‑focused approach. You are comfortable working independently while collaborating with colleagues to create the best possible customer solution.

We believe you have:

• At least three years of hands‑on B2B sales experience within software, telematics, or a related technology field.
• A proven track record of acquiring new customers and growing a sales pipeline.
• Experience managing sales opportunities from prospecting through negotiation and closing.
• Strong communication, presentation, demonstration, and relationship‑building skills.
• Good negotiation, organisational, and time‑management capabilities.
• A solid understanding of the transport and logistics market in Benelux.
• Fluency in Dutch and English, both written and spoken.
• A valid driving licence and the flexibility to travel regularly across the Benelux region.

Experience using Salesforce or another CRM platform is valuable. A…