General Manager – Heavy Equipment​/Industrial Operations

GENERAL MANAGER

Organization: Goodfellow Corporation Reports To: Vice Presidents of Operations and Sales

Goodfellow Corporation is seeking an experienced, results-driven General Manager. The General Manager is responsible for the overall leadership, growth, profitability, and operational performance of the assigned branch or business operation.

This position will provide strategic and hands‑on leadership across sales, parts, service, and other branch operations, ensuring that each department is aligned with Goodfellow Corporation's overall business strategy and growth objectives. The General Manager will be accountable for driving revenue growth, expanding market share, improving operational efficiency, strengthening customer relationships, and developing high‑performing teams.

The ideal candidate is a strong business leader who understands how to balance sales growth, customer service, operational execution, financial performance, and employee development. This individual will establish clear goals, hold teams accountable for results, and create a culture focused on continuous improvement, collaboration, safety, compliance, and exceptional customer service.

• Provide overall leadership and direction for the assigned branch, ensuring departmental priorities and activities support Goodfellow Corporation's strategic objectives and company growth goals.
• Develop and execute branch-level business strategies designed to increase revenue, profitability, market share, and customer retention.
• Establish measurable short- and long-term goals for the branch and communicate a clear vision for success to department managers and employees.
• Identify opportunities for business expansion, operational improvement, and increased penetration within existing and new markets.
• Monitor industry trends, customer needs, competitive activity, and market conditions to identify opportunities and potential business risks.
• Partner with executive leadership to develop and implement strategies that support sustainable company growth.

• Provide leadership and oversight to the sales organization, ensuring sales activities and territory strategies align with company revenue and growth objectives.
• Drive increased sales and market share across Goodfellow Corporation's complete product and service offerings.
• Establish expectations for sales performance, customer development, territory growth, and account management.
• Review sales activity, pipeline performance, forecasts, and results to identify opportunities and ensure accountability.
• Support the development of strategic customer relationships and participate in key customer meetings and business development opportunities as appropriate.
• Promote collaboration between Sales, Parts, Service, and Operations to maximize customer value and identify additional revenue opportunities.
• Ensure the branch delivers a consistent, professional customer experience throughout the entire customer relationship.

• Assume accountability for the overall financial and operational performance of the branch.
• Utilize profit and loss statements, sales reports, budgets, forecasts, and other key performance indicators to evaluate business performance and guide decision‑making.
• Establish and monitor performance metrics related to revenue, profitability, productivity, operational efficiency, customer satisfaction, and departmental performance.
• Identify opportunities to reduce costs, improve margins, increase productivity, and strengthen overall business performance.
• Work with department managers to develop action plans when performance falls below established goals.
• Ensure…