INTL- Customer Analytics Specialist; Colombia

Job Description

An employer is looking for a Customer Analytics Specialist to sit remote. You will deliver deep insights into customer behavior that will shape marketing strategies, enhance engagement, and drive business performance. This role requires strong technical skills combined with the ability to turn complex data into clear, actionable stories for business partners. You’ll play a key role in developing customer analytics frameworks such as segmentation, RFM, and lifetime value, while collaborating with stakeholders across marketing, product, operations, and finance.

• Conduct in-depth customer segmentation to support targeted marketing and personalization strategies.
• Develop and maintain models for RFM (Recency, Frequency, Monetary) analysis and Customer Lifetime Value (LTV).
• Partner with Marketing and Product teams to design and measure customer-focused KPIs.
• Build and deliver data visualizations that communicate insights, trends and opportunities.
• Translate findings into clear, data-driven stories and recommendations for business leaders.
• Support experimentation, campaign measurement, and statistical analyses to evaluate business initiatives.
• Ensure data accuracy and reliability through rigorous validation and documentation.

• 3-5 years experience in customer analytics and reporting
• Strong reporting background, building dashboard in PowerBI
• Strong SQL and Python skills for data querying, wrangling, and analysis
• Solid knowledge of statistics and experimental design
• Experience building processes, efficiencies and automation around reporting/ analytics
• Expertise with customer segmentation, RFM analysis, and LTV modeling
• Skilled in storytelling bases off insights derived from customer data QSR or ecommerce industry experience
• CRM platform experience
• Knowledge around predictive modeling

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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