Store Manager, Retail & Store Manager

Happy Trailers – El Paso, TX

We’re not looking for someone to run a trailer lot.

We’re looking for someone to build a winning team.

At Happy Trailers, our mission is simple:

We guide people through a dealership experience that doesn’t suck.

We’re one of the fastest-growing trailer dealerships in the country because we believe people deserve better—better service, better leadership, and a better place to work.

If you’re passionate about leading people, creating culture, holding high standards, and winning as a team, we’d love to talk.

As the Store Manager, you are the leader of the dealership.

Your success isn’t measured by how much you personally sell—it’s measured by how successful your team becomes.

• Recruiting, hiring, coaching, and developing top talent
• Creating an environment where people enjoy coming to work
• Conducting one‑on‑one coaching sessions
• Holding your team accountable with consistency and respect
• Developing future leaders

• Owning your store’s sales, profitability, and customer experience
• Understanding your P&L and making decisions that improve profitability
• Managing inventory, aging units, expenses, and gross profit
• Driving trade‑ins, finance opportunities, parts, and service sales
• Monitoring KPIs and taking immediate action when performance slips

• Ensure every customer receives a five‑star experience
• Coach the Happy Trailers sales process daily
• Lead by example on the sales floor
• Resolve customer concerns professionally
• Protect the company’s reputation in your community

Culture isn’t something that happens.

It’s something you create every day.

Our leaders are expected to live our Core Values:

• Positively Happy
• Uncommonly Honest
• Extreme Customer Focus
• Professional Excellence
• Relentless Hustle

If your team isn’t living these values, it’s your responsibility to coach and develop them.

Our best Store Managers:

• Build teams people don’t want to leave
• Know their numbers without looking them up
• Coach every day—not just when something goes wrong
• Create accountability without creating fear
• Solve problems instead of waiting on corporate
• Build future leaders
• Never stop learning

You might be the right fit if you:

• Have previous leadership or management experience
• Enjoy coaching people more than managing them
• Can make tough decisions while treating people with respect
• Are organized, competitive, and self‑motivated
• Thrive in fast‑paced environments
• Believe culture drives performance
• Take ownership instead of making excuses

Trailer industry experience is a plus—but leadership ability is far more important.

Unlike many dealerships, we don’t throw you into the role and hope you figure it out.

Every Store Manager completes our structured leadership development program covering:

• EOS (Entrepreneurial Operating System)
• Leadership & Accountability
• P&L Management
• Sales Process
• Customer Experience
• Conflict Resolution
• Coaching & Performance Management
• Inventory Management
• Communication
• Business Operations

You’ll receive structured onboarding, ongoing coaching, and leadership development designed to help you succeed.

We’re building something different.

We’re creating dealerships where:

• Customers enjoy buying trailers.
• Employees enjoy coming to work.
• Leaders are developed—not just hired.
• Culture matters as much as performance.
• Winning is expected, but people come first.

If that excites you, you’ll fit right in.

If you’re looking for “just another management job,” this probably isn’t it.

But if you’re ready to lead a team, build a winning culture, and make a real impact on a growing organization…

We’d love to meet you.

Happy Trailers

The Easy Way to Buy a Trailer.