Ecommerce Growth Manager

Position Summary

The E-commerce Growth Manager will be responsible for accelerating Cannon's direct-to-consumer (DTC) and Amazon business through strategic planning, hands‑on execution, and continuous optimization. This role owns online revenue growth and will manage all aspects of our Shopify and Amazon platforms — from traffic and conversion optimization to merchandising, content, and performance analytics.

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Training & development
• Tuition assistance
• Vision insurance
• Wellness resources

• Opportunity to help build and scale a fast‑growing internal e‑commerce business
• High visibility role with direct impact on company growth
• Ability to shape strategy, tools, and future team structure
• Work with established brands and expanding digital channels

• Own and grow DTC (Shopify) and Amazon channel revenue
• Develop and execute e‑commerce growth strategies focused on:
• Traffic growth
• Conversion rate optimization (CRO)
• Average order value (AOV)
• Customer retention
• Identify and test new growth opportunities, tools, and platforms

• Manage Amazon Seller Central accounts
• Optimize product listings (titles, bullets, descriptions, A+ content)
• Oversee pricing, promotions, and deal strategies
• Manage Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
• Monitor inventory, forecasting, and in‑stock performance
• Analyze marketplace data to improve ranking, visibility, and profitability

• Manage and optimize Shopify storefront performance
• Improve user experience, site navigation, and conversion funnels
• Implement product merchandising best practices
• Execute landing pages, promotional campaigns, and seasonal initiatives
• Collaborate on email, SMS, and remarketing strategies

• Perform light web development and site maintenance
• HTML/CSS
• Theme customization
• App integrations
• Partner with internal teams or external vendors as needed
• Ensure site speed, mobile optimization, and overall performance best practices

• Track KPIs including:
• Revenue growth
• Conversion rates
• Traffic source
• ROAS
• Customer acquisition cost
• Build regular performance reports and insights
• Use data to drive continuous improvement and decision‑making

• Work closely with Marketing, Product Development, and Operations teams
• Align promotions, launches, and content across channels
• Support new product introductions through e‑commerce channels

• 3–6+ years of hands‑on e‑commerce experience
• Proven experience managing:
• Amazon Seller Central
• Shopify platforms
• Strong understanding of e‑commerce merchandising, conversion optimization, and online customer journeys
• Experience managing Amazon advertising
• Working knowledge of HTML, CSS, and basic web development
• Strong analytical and problem‑solving skills
• Ability to manage multiple projects and priorities

• Experience in consumer durables, hard goods, or regulated products
• Familiarity with Amazon Brand Registry and A+ Content
• Experience with Google Analytics, Shopify apps and integrations, email/SMS platforms (Klaviyo or similar)
• Experience scaling an e‑commerce business

• Growth‑minded and result‑driven
• Comfortable owning revenue performance
• Hands‑on and execution‑focused
• Highly organized with strong attention to detail
• Comfortable working in a fast‑paced, entrepreneurial environment

This position is located in El Paso, TX or Juárez, MX. Daily commute to office located in Juárez, MX.