Digital Media Apprentice

Digital Media Apprentice

Work-Based Learner

Department:
Communication

Location:

El Paso, TX

Travel Required:

Some travel in WSB region (West Texas) and state.

Level/Salary Range: $18.00/hour

Position Type:
Non-Exempt, Part-time (Max. 480 hours)

Job Description

Workforce Solutions Borderplex is one of 28 public workforce development boards in Texas serving the six-county Borderplex region. We are a non-profit opportunity incubator, personalizing the career path and connecting the right people to the right positions. With the tools, programs, and services we provide, we know you can do anything you put your heart into. Our organization and its initiatives have been recognized and awarded by the Texas Workforce Commission for our innovative approach to assisting employers and job seekers.

WSB serves in the spirit of community support. What we do is so important, but we don't do it alone. We serve the regional business community. Our mission is to help them grow stronger so they can create better jobs. We also prepare people to fill those jobs and achieve a sustaining and fulfilling career. WSB exhibits a growth mindset.

We seek individuals who buy into this mission and lead by example by being good stewards of our financial resources, work efficiently to stretch our resources, and support the organization and its community partners so we can collectively elevate the regional economy. Our values include transparency, innovation, accountability, research-driven, impact-driven, integrity, collaboration, and empathy. Join this high-performing team and support a thriving regional economy!

Workforce Solutions Borderplex is seeking a fast-learning, proactive Digital Media Apprentice to join our Communications team. This hands-on apprenticeship is designed for a college student or recent graduate who is eager to build their portfolio and gain real-world experience in communications, outreach, and digital media. We are looking for someone with a strong background in graphic design and/or motion graphics, though this will not be their only focus—all responsibilities listed below apply.

This role requires someone who is good at initiating tasks or projects and can quickly jump in to support team needs. Because our department moves fast, there isn't a lot of room for extensive training—you'll need to learn quickly, adapt easily, and contribute right away. The apprentice may also be required to drive to events, meetings, and production locations to capture video, photography, or other media.

Depending on organizational needs, may:

• Content Creation & Media Support
• Draft and edit communications materials, including social media posts, newsletters, and digital campaigns.
• Capture and edit photos or videos to highlight events, programs, and initiatives.
• Design graphics, flyers, and other creative assets using Adobe Creative Cloud or Canva.
• Outreach & Promotion
• Support the planning, promotion, and execution of outreach events and campaigns.
• Assist in developing promotional content such as brochures, presentations, and digital ads.
• Help manage audience engagement on social media platforms.
• Digital Tools & Analytics
• Use tools like Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, Illustrator), Canva, , Meta Business Suite, Linked In, You Tube, Google Analytics, Mobile Texting, and Mailchimp.
• Monitor analytics and engagement to report on the performance of campaigns.
• Collaboration
• Work closely with the Communications team and other departments to ensure consistent messaging.
• Jump into team projects and contribute creative ideas that align with organizational goals.

College student or recent graduate in Communications, Marketing, Graphic Design, Media Production, or related field.

Strong skills in graphic design and/or motion graphics; experience with other areas such as videography, video editing, or photography is a plus. Strong written and verbal communication skills. Familiarity with social media platforms and digital marketing tools. A fast learner with the ability to take initiative and manage multiple tasks. Creative,…