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Marketing Representative

Job in El Paso, El Paso County, Texas, 88568, USA
Listing for: Government Employees Insurance Company
Full Time position
Listed on 2026-09-18
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
  • IT/Tech
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 50000 - 80000 USD Yearly USD 50000.00 80000.00 YEAR
Job Description & How to Apply Below

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

Marketing Representative – Social Media & Website Management

Position Summary the Marketing Representative is responsible for executing and maintaining the organization’s digital marketing presence across all social media platforms and the company website. This role supports brand visibility, lead generation, customer engagement, and compliance-aligned communication. The Marketing Representative ensures that all digital content is accurate, consistent, and aligned with organizational standards and strategic objectives.

Essential Duties & Responsibilities
  • Social Media Administration — Manage daily operations of all social media platforms, including content scheduling, audience engagement, and compliance-approved messaging.
  • Website Content Management — Maintain and update website content, ensuring accuracy, functionality, and alignment with SEO best practices.
  • Digital Content Production — Create and edit graphics, videos, written posts, landing pages, and promotional materials that support marketing initiatives.
  • Lead Generation Support — Assist in the development and execution of digital campaigns designed to increase inbound leads and improve conversion rates.
  • Analytics & Performance Tracking — Monitor digital KPIs, compiles monthly performance reports, and provides data-driven recommendations for improvement.
  • Brand & Compliance Alignment — Ensure all digital communications adhere to brand standards, regulatory requirements, and industry guidelines.
  • Cross-Functional Collaboration — Work with internal teams to support marketing initiatives, product updates, and customer communication strategies.
  • Competitive & Market Research — Conduct ongoing research on competitor digital activity and industry trends to inform strategy.
Required Qualifications
  • Experience managing business social media accounts and websites
  • Proficiency with digital marketing tools, analytics platforms, and content management systems
  • Strong written and verbal communication skills
  • Ability to design basic graphics and short-form video content
  • Strong organizational skills with the ability to manage multiple projects and deadlines
  • Knowledge of SEO principles and digital engagement strategies
  • Experience in insurance or financial services marketing preferred
Core Competencies
  • Attention to Detail
  • Time Management
  • Communication Skills
  • Analytical Thinking
  • Creativity & Innovation
  • Technical Proficiency
Performance Standards
  • Consistent execution of posting schedules and website updates
  • Demonstrated increase in digital engagement and inbound lead activity
  • Timely completion of monthly analytics reports
  • Adherence to brand, compliance, and regulatory requirements
  • Effective collaboration with internal teams and external partners
The GEICO Pledge
  • Great Company:
    Protecting customers through life’s twists and turns with innovation and integrity.
  • Great Careers:
    Personalized development programs, mentorship, and certification assistance.
  • Great Culture:
    Inclusive and collaborative culture rooted in shared success.
  • Great Rewards:
    Competitive pay, benefits, and flexibility to support…
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