B2B Marketing Strategist

What you will do in this roleB2B Communications Strategy Contribute to setting a new standard for communications planning, leveraging the extensive capabilities across Concentrix, with a specific focus on partnering with the B2B Sales Practice.

Enhance the existing B2B communications planning methodology

Educate the broader organization on modern B2B marketing best practices.

Understand data, technology and marketing communications requirements among target B2B client prospects

Help pre-define communication solutions that support critical B2B and B2B partner engagement stages: demand generation, up-sell/cross-sell and renewals.

Work with our digital advertising team to partner with leading data and technology providers to enable best-in-class capabilities.

Consultation & Strategy Proactive sales support internally and with B2B clients for marketing solutions.

Partner with sales and solutions teams to develop new prospective marketing solutions and strategies, supporting new business bids and proposals.

Maintain a full understanding of Concentrix capabilities and product offerings and can align them to best suit the clients’ needs

Understand where, when and how to apply Concentrix capabilities and product offerings to meet client needs and satisfy their objectives

Use client and end-customer insights, best practices and past performance as foundation for forming strategic recommendations.

Continuous learner by nature. Maintains a broad understanding of B2B buyer trends.

Develop and maintains partnership with key technology partners that enable the product offering.

Technology Actively use AI tools (e.g., Claude, Microsoft Copilot) as part of daily strategic work — research, competitive analysis, client recommendations, proposal development — and role-model this behavior for the broader team.

Responsible for understanding the martech and adtech landscape and how technology is used to support effective B2B marketing campaigns that drive business outcomes

Are committed to maintaining a current understanding of how all forms of AI (ML, generative, agentic) are impacting marketing communications technology, creative, engagement, etc. and can guide our teams on best integration and use.

Responsibilities Set strategic direction for B2B marketing solutions, translating client objectives into differentiated, defensible program recommendations.

Effectively represent Performance Marketing Group products, services and capabilities, along with broader Concentrix capabilities through internal collaboration and client engagement.

Collaborate with teams across Concentrix such as development, program management, sales, other solutions colleagues, etc. to develop and maintain capabilities and product offerings leveraging Salesforce technology.

Develop communication material that clearly defines the service offering, articulates the value and key differentiators and tailors these communications to the different internal and external audiences.

Your qualifications

We embrace our game-changers with open arms, people from diverse backgrounds, who are curious and willing to learn. Your natural talent to help others and go beyond WOW for our customers will fit right in with what we do and who we are.

Concentrix is a great match if you:

Have a Bachelors Degree (BA or BS) in Marketing, Business, Communications, or similar from an accredited four-year college or university.

Have 7-9 years of related experience or an equivalent combination of experience and education may be considered.

Have experience with designing B2B marketing solutions required.

It will be a plus if you:

Have experience working in automotive and technology industries

Have experience working with Salesforce and Hubspot Skills Demonstrated  fluency working with AI…