Manager, Retail Sales

Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We proudly offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

If you are a current associate of Primo Brands, please apply via Success Factors.

Compensation: $107,180 - $142,907

Bonus eligible

El Paso, TX

• Health Benefits:
  
  Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA)
• Retirement/Investing: 401K with a 5% match, Employee Stock Purchase Plan (ESPP)
• Insurance:
  Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment
• Other great benefits:
  Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays, 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits

The Retail Sales Manager drives sales growth within a designated geography by setting annual and monthly objectives aligned with the company's business plan. This includes developing and updating a comprehensive sales plan and coaching and leading Direct Store Delivery (DSD) Sales Representatives (RARs & TSRs) to achieve targets for acquisition, volume, TPD, and revenue. The position is also responsible for coordinating the specific objectives of the sales plan with all functional departments of the company and, most specifically, with Finance.

In accordance with the Division Growth Manager, establishes both market and target customer strategies for the company.

• Sales and Territory Management:
  • Develop and execute sales strategies to achieve sales targets and increase market share.
  • Drive TPD and volume execution through sales team.
  • Manage and optimize sales territories to ensure timely and efficient product delivery.
  • Monitor and analyze sales data to identify trends and opportunities for growth.
  • Build and maintain strong relationships with retail store managers and personnel.
• DSD Operations:
  • Oversee the day‑to‑day execution of the DSD process, including sales, merchandising, and inventory management.
  • Drive execution of programming at the store level.
  • Manage inventory levels and minimize product waste.
• Merchandising:
  • Ensure that products are displayed according to company standards and planograms.
  • Implement and monitor promotional displays and activities.
  • Ensure that shelves and displays are fully stocked and well‑maintained.
• Team Leadership:
  • Manage and motivate a team of DSD sales representatives.
  • Provide coaching and training to team members.
  • Monitor team performance and provide feedback.
  • Drive adherence to sales and marketing standards.
• Relationship Management:
  • Cultivate and maintain excellent relationships with store managers and other retail personnel.
  • Work to solve problems and ensure customer satisfaction.
• Reporting and Analysis:
  • Provide regular reports on sales performance, inventory levels, and other key metrics.
  • Analyze data to identify trends, develop sales forecasts and opportunities for improvement.

• Minimum of 5 years’ experience within the CPG industry.
• Bachelor's degree in business administration, sales, or a related field (preferred).
• Minimum of 5 years’ experience in sales management capacity.
• Proven experience in retail sales and DSD operations.
• Strong sense of urgency and competitive drive to sell.
• A skilled negotiator who understands the importance of communicating both good and difficult news to retailer partners to create success in both situations.
• Strong leadership and management skills.
• Meeting sales goals.
• Excellent communication and interpersonal skills.
• Assertive ability to troubleshoot and manage difficult situations.
• Valid driver's license and clean driving…