Market & Partner Development Director, US South

Company Overview

Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. We are expanding our team and are seeking a Market & Partner Development Director, US South Central.

Role delivers regional revenue performance while elevating the effectiveness of our channel ecosystem. Leads and develops a high-performing team that drives predictable growth through strategic partner enablement, direct selling engagement, and a disciplined operating cadence.

A core success element is a partner-growth business-developer mindset: making channel partners measurably stronger by improving win rates, increasing deal velocity, expanding system attachment and margin, and strengthening loyalty to our ecosystem.

You bring deep knowledge and genuine passion for commercial audio solutions, including background/foreground music, media, and paging systems, while also being fluent in performance audio systems such as live sound reinforcement. Know how to translate system capabilities into customer outcomes across core markets including lodging, retail, restaurant, fitness, higher education, houses of worship, corporate, and you can coach partners to do the same.

You enjoy owning your region like a mini-CEO: strong communicator, comfortable presenting your region’s business plan, priorities, and needs to cross-functional leaders to align resources, remove obstacles, and accelerate growth. Operate effectively within a hybrid sales organization—collaborating across independent rep firms and direct sales resources across the U.S.—and lean into each motion to maximize coverage, partner performance, and customer outcomes.

To drive outcomes, this role is expected to allocate time across four core disciplines:

• 40% - Account & Rep Firm Enablement and Management:
  Strengthen top accounts and partner performance through coaching, joint pursuit execution, QBRs, capability building, and improving partner metrics.
• 30% - New Product Introduction and Campaign Execution:
  Lead regional adoption of new products and GTM campaigns—align reps/resellers, drive enablement, coordinate field activity, and translate messaging into pipeline and wins.
• 20% - Market Development:
  Expand regional opportunity through prospecting, new influencer relationships, vertical growth plays, and uncovering multi-site or expansion opportunities.
• 10% - Transaction Management:
  Ensure clean execution of quoting, deal registration, order flow, and exception handling—keeping business moving while minimizing time spent on admin.

• Own the region like a mini-CEO by creating and presenting a clear regional business plan (targets, coverage, priorities, risks, and investment needs) to the company’s cross-functional leaders to unlock resources and accelerate growth.
• Rep Firm Enablement (Primary):
  Grow and enable rep firms by measurably improving win rate, deal velocity, system attachment, and margin through a structured partner-growth cadence.
• Direct & Indirect Reseller Enablement:
  Grow and enable direct and indirect resellers by improving pipeline conversion, attachment, and profitability through joint account planning, enablement sessions, deal support, solution packaging, and consistent execution of campaigns, tools, and sales process.
• Serve direct accounts—leading strategic pursuits, key accounts, and major opportunities, and modeling best-practice discovery, value selling, and close plans.
• Develop and maintain strong relationships with key customers, consultants, and partner principals to ensure high satisfaction, retention, and long-term share of wallet growth.
• Drive market development by identifying and pursuing new business opportunities, expanding into new accounts/influencers, and executing vertical growth and penetration strategies.
• Lead new product introduction and campaign execution in the region by partnering with Marketing and Product to translate messaging into enablement, pipeline creation, and wins.
• Conduct market and competitive analysis to identify…