GTM engineer PLG

lemlist is the AI-powered sales engagement platform helping sales teams build pipeline smarter, not harder.

Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Today, 40,000+ sales teams use lemlist to book more meetings and close more deals.

We’re building the next generation of outbound: AI-first, multi-channel, highly personalized, and deeply integrated into the way modern sales teams work.

And we’re just getting started.

lemlist is hiring a GTM Engineer, Growth & PLG to run outbound like a paid channel: relevant at scale, fast tests, ruthless on what works.

We sell outbound software, so our own outbound has to be the best in the market. Today one GTM Engineer runs it for the whole company, and outbound went from 11% to 40% of the MRR we sign each month in a year. We start with the US, our biggest market, where we've barely scratched the surface. Then we test every other market we sell in.

So we're building a duo. Hugo, our GTM Engineer on Sales-led & BDR, owns outbound for the sales team and the engine it runs on: the living TAM, signals and scoring.
You'll be the other half and push the engine further every week.
You own growth-led outbound and PLG: you launch campaigns across the whole market, test angles nobody tried, run the sending infra, and bring what wins back into the system.

And you'll show how you do it, in public. The bar is the best outbound operators out there, the ones who publish their plays every week.

About us:

bootstrapped from day one, 0 to $50M+ ARR in 8 years without raising a single dollar, 40,000+ sales teams. You'll report to Erwan (VP Growth) and work every day with Hugo (GTM Engineer, Sales-led & BDR), plus our launches, the GTM Club and the sales team.

• Taken over growth outbound end to end, starting with the US, and shipped a V1 strategy: segments, offers, angles, ramp-up plan

• Built a sending infra that grows with deliverability first, with inbox placement you test every week

• Launched at least 3 new campaigns every week, all synced to our TAM and CRM

• Set up our reach-out rules in lemlist with Hugo, so no lead gets contacted too often by us

• Published your first 6 "how lemlist uses lemlist" breakdowns

• Scaled our sending without hurting deliverability or reply rates

• Covered our whole US self-serve TAM (every account touched at least once a year) and started testing our other markets

• Turned outbound into a trial machine: 10+ trials a day, tracked from first email to first payment

• Measured outbound's influence on pipeline: accounts you touched that convert through another channel, against a control group

• Graduated at least 5 plays into Hugo's evergreen system

• Made "how lemlist uses lemlist" a weekly series, with real campaigns and real numbers

• Think in reach, frequency and creative fatigue, like a media buyer

• Cover the market, US first, then the rest of the world: founders, small teams and the ICs inside big companies

• Watch our small customers (under 5 seats): spot the ones who start hiring, and bring the others into the GTM Club

• Run the same growth playbook for Claap, our second product, with Clément who owns Claap outbound

• Price every test before you launch it, then kill it or scale it

• Domains, mailboxes, warm-up, rotation, inbox placement: you build it and you keep it healthy

• Plan capacity ahead of each launch, so we never slow down because the infra can't follow

• Keep your infra separate from our sales identities, their deliverability comes first

• Creative scenarios: why this campaign, why now, after which event

• Precise copy: hit the exact pain of…