Sr Product Manager

Senior Product Manager – Future Lab Product Studio

Mattel, Inc. is a leading global toy and family entertainment company with iconic brands such as Barbie, Hot Wheels, Fischer-Price, and many more. We create innovative products and experiences that inspire creativity, entertain audiences, and develop children through play.

$/yr – $/yr

As a Senior Product Manager within Mattel’s Future Lab Product Studio, you will shape the future of play across creator platforms such as Roblox, Fortnite, and beyond. You’ll lead strategy development, product roadmaps, launch, and ongoing performance for materials generated by users (UGC) and guide live‑operations strategy, monetization, and growth.

• Define and drive the UGC gaming strategy and multiyear roadmap, aligning with Future Lab and Mattel Digital Studios’ digital growth priorities.
• Identify and champion breakthrough product opportunities across creator platforms that expand Mattel’s reach and open new lines of business.
• Build and own business cases, KPIs, and monetization strategies for each UGC title, ensuring strong engagement and financial performance.
• Partner with producers and external studios to guide product development, launch, and ongoing live operations.
• Translate consumer insights and gameplay data into actionable improvements that enhance player engagement, retention, and monetization.
• Lead and influence cross‑functional collaboration across Marketing, Analytics, Design, Production, and Brand teams.
• Cultivate strong platform partnerships with Roblox, Epic Games, and other creator ecosystems to identify co‑marketing and growth opportunities.

• Launch flagship IP experiences on Roblox and Fortnite in partnership with leading development studios.
• Establish data‑driven best practices for live‑ops, optimizing portfolio performance and driving sustained growth.
• Build strong relationships with top creators and establish a creator partnership framework that connects Mattel’s brands with influential voices.
• Grow Mattel’s community presence and fan engagement within the creator ecosystem.

• 8+ years of experience in digital product management, ideally with a focus on mobile apps, games, and consumer digital products.
• Proven track record managing P&Ls, product roadmaps, and cross‑functional execution for consumer or gaming products.
• Experience launching and optimizing digital or live‑service products.
• Demonstrated success collaborating with external development partners or studios.
• Deep understanding of creator economy dynamics, player engagement, and monetization models including IAP, ads, subscriptions, and marketplace systems.
• Strong analytical and business acumen, with the ability to translate data into strategy and operational decisions.
• Excellent communication skills with experience presenting to executives and collaborating across creative, technical, and business teams.
• Demonstrated leadership skills with experience managing people and guiding multidisciplinary teams.
• A passion for innovation, technology, and creating exceptional consumer experiences that balance creativity and commercial success.
• Demonstrated a growth mindset.

Mattel offers competitive total pay programs, comprehensive benefits, and resources that empower a culture where every employee can reach their full potential.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.