Product Manager II - AgilLink

PRODUCT MANAGER II - AGILLINK WHAT IS THE OPPORTUNITY?

The Product Management function includes the following responsibilities:

• Develops, manages, and owns products and programs that support corporate defined strategies and initiatives and contribute to the bank's competitive edge in the marketplace.
• Creates new products to increase market share.
• Develops and enhances strategic products to meet the bank's profitability goals.
• Provides direction and support relative to product design, enhancement, research, pricing/fees/profitability, implementation, analysis, reporting and performance.

Product Management is an ongoing cycle. It begins with analysis of needs and opportunities, leading to product development. Once the product is developed, colleagues must be trained, policies and procedures developed, pricing and positioning established, and marketing materials created. Subsequently, product tracking occurs, followed by analysis and recommendations to enhance the product to provide better service to clients or to be more competitive in the marketplace.

Product Management coordinates and manages the formulation and implementation of all activities for a specific product or product line from conception to marketplace; performs economic and market research and analysis; provides product documentation and training; and serves as technical advisor on matters concerning the designated product and/or product line.

• Manage assigned products/product lines.
• Identify, evaluate and implement measures to improve product performance, profitability, competitiveness and accountability.
• Identify, evaluate and implement opportunities/needs for product enhancement and development. These opportunities may be identified through: regular market and competitor analysis performed by the product group; solutions developed as the result of client needs; suggestions from the line or Product Review Committee (PRC) or that meet a specific bank initiative or new client niche.
• Prepare reports and analyses on assigned products/product lines and present to Bank Management (PRC, ALCO, etc.) on a regular basis. Focus of reports/analyses may be market or competitive issues, special economic and risk factors, pricing, product strategy, profitability, etc.
• Keep up to date on competition, regulation, marketplace, and internal and external issues related to assigned products.
• Develop information materials on product features, benefits, requirements, pricing and services, and prepare and execute training seminars as needed. (Includes Marketing One-Sheets and annual fee increase training.)
• Review product pricing on an annual basis for all assigned products. Make recommendations and implement including disclosure, training, and colleague communication.
• Monitor development activities relating to meeting product objectives, budget, quality standards and schedule.
• Recommend and implement programs to minimize costs, ensure optimum output and maintain quality. Advise on the solution of technical problems, priorities, and methods.
• Participate in product evaluation; provide recommendations for changes and revisions as required.
• Serve as product expert for a variety of issues – advice/guidance on sales, "How to position and sell product", operational support for technical product issues, etc.
• Manage Product Management portion of acquisition conversions – product mapping; check orders, product analysis/comparisons, "Welcome to CNB" package support, IRG support, etc.
• Represent the Bank by actively participating in outside civic and community affairs, business and industry-related organizations, and other professional activities as appropriate.
• Foster and maintain good relationships with colleagues to ensure that processes are integrated to support expected customer service levels. Acts as business partner by managing expectations and providing guidance and advice regarding assigned product.
• It is the individual responsibility of every employee to maintain a current awareness and understanding of appropriate banking laws, regulations, internal policies and procedures, and to comply fully with those laws, regulations, policies and procedures.

• Minimum 3 years of product management experience
• Minimum 3 years of banking/ financial services experience
• Minimum 2 years of experience managing medium to large projects

• Bachelors Degree or equivalent experience.
• Excellent organizational, problem solving, analytical, planning, and scheduling skills.
• Strong leadership and negotiation skills. Extensive industry/business knowledge.
• Excellent verbal and written communication skills, as well as, strong presentation skills.
• Proven experience in demonstrating initiative in creating and maintaining positive business relationships with various unit managers.
• Project management experience with the ability to concurrently manage multiple projects and time frames is necessary.
• Excellent verbal and written communication…