Manager, Digital Strategy & Insights; Mattel Digital Studios

Manager, Digital Strategy & Insights (Mattel Digital Studios)

Location:

El Segundo, California

Pay range: USD $136,000 to $170,000 Yearly (base pay depends on location, skills, experience)

Mattel Digital Studios (MDS) is a cross‑functional division leveraging digital innovation to amplify Mattel’s iconic brands. The MDS Strategy team serves as the central hub for strategy and insights across MDS, ensuring the organization operates as one team, remains proactive, data‑driven, and aligned with corporate priorities.

Mattel is currently seeking a Manager to join the MDS Strategy team at our El Segundo, CA headquarters. This role will help shape long‑term strategic roadmaps by developing market, competitive, audience, platform, and business model insights that inform where MDS should focus and how it should grow.

• Significant opportunity for impact through shaping MDS’s strategic roadmap and leading key strategic priorities.
• Access to MDS executive leadership and partnership with senior executives to drive business impact.
• Cross‑functional projects across marketing, finance, and studios teams.
• Competitive compensation and benefits.

• Define and execute MDS’s long‑term strategy, ensuring alignment with Mattel's corporate priorities.
• Serve as a key liaison to senior leadership, providing insights on digital strategy, growth opportunities, and investment priorities.

• Lead competitive intelligence, market trend analysis, and audience & platform insights to identify growth opportunities, emerging business models, and strategic implications.
• Establish a competitive intelligence and insights infrastructure, integrating internal and external data sources and leveraging AI‑enabled workflows to produce actionable insights.
• Build recurring insights reporting that helps leadership track market movement, competitor activity, platform shifts, audience trends, and strategic implications.

• Create and refine multi‑year MDS vertical strategies.
• Develop comprehensive business cases for investment, partnerships, and acquisitions across both brands and audiences.
• Partner with Finance, Legal, and Product teams to structure scalable and financially viable business models.

• BA/BS degree from a top‑tier university.
• 7+ years of total professional experience (5+ with an MBA) with 2+ years of post‑MBA or equivalent work experience in management consulting, investment banking, private equity, or in‑house strategy.
• Track record of impact.
• Proven strategic thinking and problem‑solving skills.
• Ability to work successfully in cross‑functional teams and manage complex stakeholder groups.
• Superior communication skills.

• Prior digital gaming industry experience.
• MBA or equivalent advanced degree.
• Experience in consumer, tech, and/or entertainment industry.

Mattel is an Equal Opportunity Employer. We welcome all job seekers and all applicants will receive consideration without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.