Manager, Brand Strategy & Transformation

Opportunity

The Manager, Global Brand Strategy & Transformation is an enterprise program owner responsible for end‑to‑end delivery of defined global brand strategy programs within Mattel’s brand strategy operating model. This role translates enterprise strategy standards into executable programs with clear outcomes, decision points, and adoption metrics—ensuring brand leaders can make disciplined, aligned decisions at scale.

• Own one or more named, enterprise brand strategy programs end‑to‑end (e.g., Enterprise Brand Planning Cycle; Portfolio Prioritization & Investment Governance; Brand Strategy Capability & Training).
• Define program scope, objectives, success metrics, milestones, and deliverables.
• Sequence and prioritize work to ensure brands advance through planning and decision milestones with quality and readiness.
• Ensure programs operate within Director‑approved standards while continuously improving effectiveness.

• Make day‑to‑day program decisions without escalation within approved strategy frameworks, including:
  • Readiness to advance brands through program milestones.
  • Prioritization and sequencing of activities and dependencies.
  • Approval of program templates, deliverables, and standards.
• Identify structural or enterprise‑level issues requiring escalation to the Director.

• Own delivery outcomes for assigned programs, including timelines, quality, and adoption.
• Prioritize and allocate Associate Manager capacity across program activities.
• Coordinate cross‑functional inputs (Brand, Creative, Commercial, Finance, Insights) to deliver program outcomes.

• Partner with VPs, Senior Directors, and Directors to apply brand strategy methodologies to portfolio decisions.
• Lead program‑specific working sessions and decision forums; translate inputs into decision‑ready narratives.
• Reinforce clarity on roles, expectations, and decision rights related to assigned programs.

• Define program‑level KPIs and adoption measures.
• Track usage, compliance, and effectiveness; surface insights and recommendations.
• Drive corrective actions and iterative improvements to sustain adoption over time.

• Owns execution and outcomes for assigned enterprise brand strategy programs.
• Makes program‑level decisions within Director‑approved frameworks and standards.
• Prioritizes resources and sequencing for assigned programs.
• Escalates only structural, cross‑category, or enterprise conflicts.

• Scope:
  Cross‑category / enterprise program scope spanning all brands and categories.
• Impact:
  Material influence on quality, clarity, and discipline of brand‑level decisions; sustained adoption of global brand strategy practices.
• Stakeholders: VPs, Senior Directors, Directors across Global Brand, Commercial, Creative, and Strategy functions.

• 8–10 years of experience in brand strategy, management consulting, portfolio planning, or transformation roles.
• Minimum 2+ years of or equivalent work experience in management consulting, transformation management, investment banking, private equity, or in‑house strategy.
• Demonstrated ownership of programs with defined outcomes in complex, matrixed organizations.
• Experience working directly with senior leaders on strategic decision‑making.

• Program ownership & delivery
• Strategic problem solving & portfolio thinking
• Decision facilitation within governance frameworks
• Executive communication & synthesis
• Change enablement & adoption

• Successful end‑to‑end delivery of assigned enterprise programs.
• Improved clarity and quality of brand planning and portfolio decisions.
• On‑time advancement through program milestones with high readiness.
• Measurable adoption of tools, templates, and processes.
• Positive feedback from VP/SVP‑level stakeholders on effectiveness and value.

* The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers…