Sr Associate, Consumer Products, CPG & Beauty

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Sr Associate, Consumer Products will support the growth of Mattel's Consumer Products business across UCANZ by managing an assigned portfolio of licensees and executing licensing plans. Working closely with internal and external partners, this role contributes to commercial growth by managing licensee relationships, supporting the end-to-end licensing lifecycle, and ensuring licensed products are delivered in line with Mattel's brand standards and business objectives.

The role is responsible for the day-to-day management of assigned licensee partnerships, identifying commercial opportunities, coordinating product development and retail execution, and collaborating cross-functionally to deliver successful licensed consumer products.

• Execute licensing plans across an assigned portfolio of licensees within UCANZ.
• Identify commercial opportunities, emerging consumer trends and whitespace opportunities, providing recommendations to the Senior Manager.
• Support the identification, evaluation and onboarding of new licensing partners.
• Contribute to the end-to-end licensing lifecycle including opportunity identification, business case development, negotiations, product development, launch and ongoing partner management.
• Coordinate product development activities to ensure products meet Mattel brand standards, consumer needs and commercial objectives.
• Support Direct-to-Retail (DTR) initiatives where appropriate.
• Assist with contract administration and licensing documentation.
• Monitor business performance, royalty forecasts and commercial opportunities, providing regular reporting and recommendations.
• Maintain accurate sales forecasts and support quarterly forecasting cycles.

• Manage the day-to-day relationship with an assigned portfolio of licensees, acting as the primary business contact.
• Conduct regular business reviews to understand business performance against forecasts, commercial objectives and royalty expectations.
• Identify opportunities to expand existing partnerships and drive incremental growth.
• Support the onboarding and integration of new licensees.
• Monitor sales performance and provide updated forecasts as part of quarterly business reviews.
• Prepare regular updates on business performance, opportunities and commercial risks.

• Partner with licensees to develop retail programs that support Mattel's brand and retail strategies.
• Work with Sales, Marketing and Franchise teams to identify product opportunities and support commercial execution.
• Coordinate product development and creative approval processes to maintain brand integrity.
• Support retailer engagement alongside Consumer Products leadership where appropriate.

• Partner closely with Brand Marketing, Sales, Franchise, Consumer Insights, Finance, Legal and Product Design teams to deliver integrated licensing plans.

• Marketing/Business degree or other relevant tertiary qualification.
• 4-5 years' experience in consumer products, licensing, FMCG, retail or another relevant commercial environment.
• Experience managing relationships with external partners, licensees or key commercial customers.
• Understanding of the end-to-end licensing lifecycle, including partner management, product development and commercial execution.
• Strong commercial acumen with the ability to analyse sales, royalty and market data to identify business opportunities.
• Experience working cross-functionally with Marketing, Sales, Finance, Legal and Product Development teams.
• Strong…