Sr Associate, Consumer Products, CPG & Beauty

Sr Associate, Consumer Products, CPG & Beauty

The Sr Associate, Consumer Products will support the growth of Mattel's Consumer Products business across UCANZ by managing an assigned portfolio of licensees and executing licensing plans. Working closely with internal and external partners, this role contributes to commercial growth by managing licensee relationships, supporting the end-to-end licensing lifecycle, and ensuring licensed products are delivered in line with Mattel's brand standards and business objectives.

The role is responsible for the day-to-day management of assigned licensee partnerships, identifying commercial opportunities, coordinating product development and retail execution, and collaborating cross-functionally to deliver successful licensed consumer products.

Business & Licensing Execution

• Execute licensing plans across an assigned portfolio of licensees within UCANZ.
• Identify commercial opportunities, emerging consumer trends and whitespace opportunities, providing recommendations to the Senior Manager.
• Support the identification, evaluation and onboarding of new licensing partners.
• Contribute to the end-to-end licensing lifecycle including opportunity identification, business case development, negotiations, product development, launch and ongoing partner management.
• Coordinate product development activities to ensure products meet Mattel brand standards, consumer needs and commercial objectives.
• Support Direct-to-Retail (DTR) initiatives where appropriate.
• Assist with contract administration and licensing documentation.
• Monitor business performance, royalty forecasts and commercial opportunities, providing regular reporting and recommendations.
• Maintain accurate sales forecasts and support quarterly forecasting cycles.

Licensee Account Management

• Manage the day-to-day relationship with an assigned portfolio of licensees, acting as the primary business contact.
• Conduct regular business reviews to understand business performance against forecasts, commercial objectives and royalty expectations.
• Identify opportunities to expand existing partnerships and drive incremental growth.
• Support the onboarding and integration of new licensees.
• Monitor sales performance and provide updated forecasts as part of quarterly business reviews.
• Prepare regular updates on business performance, opportunities and commercial risks.

Retail & Product Development

• Partner with licensees to develop retail programs that support Mattel's brand and retail strategies.
• Work with Sales, Marketing and Franchise teams to identify product opportunities and support commercial execution.
• Coordinate product development and creative approval processes to maintain brand integrity.
• Support retailer engagement alongside Consumer Products leadership where appropriate.

Marketing Plans

• Partner closely with Brand Marketing, Sales, Franchise, Consumer Insights, Finance, Legal and Product Design teams to deliver integrated licensing plans.