Director, Video Strategy & Content Ecosystem

Pay Range: USD $178,000 and $223,000 Yearly.

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Working across Brand, Creative, Production, Media, Influencer, Entertainment and regional teams, this leader will bring platform and audience intelligence upstream into content development. The ideal candidate combines deep platform expertise with editorial judgment, production fluency, commercial acumen and strong cross‑functional leadership.

• Define Mattel's global video strategy across You Tube, FAST/CTV, creator-led video, social video and emerging platforms, translating audience behavior, cultural trends and performance data into growth opportunities.
• Lead You Tube strategy and governance globally, including channel architecture, portfolio strategy, programming frameworks, audience development and distribution.
• Develop differentiated strategies for made-for-kids audiences and general audience/adult fan and collector audiences based on their distinct behaviors, content expectations and commercial opportunities.
• Build strategic relationships with You Tube/Google and other priority video and distribution partners and identify emerging platforms, formats and technologies relevant to Mattel's audiences.

• Develop platform-native video strategies and repeatable content formats that connect franchise priorities with audience needs and platform behavior.
• Shape Mattel's general audience and adult fan and collector content strategy, including original series, repeatable formats, creator-led programming and new storytelling models.
• Ensure major franchise moments, live experiences, partnerships and entertainment launches are designed as content engines that extend storytelling before, during and after the moment.
• Develop the role of creator-distributed video within Mattel's broader strategy, identifying opportunities to reach audiences through integrations, recurring creator formats and creator-owned channels when owned-channel investment is not the most effective approach. Partner with Influencer, Media and Partnerships teams on activation and measurement.
• Partner with internal Production teams, agencies, studios, creators and external production companies to develop content that is creative, platform-native and financially efficient.
• Evaluate creative concepts, scopes of work, production models and budgets, ensuring investment is appropriate for the audience opportunity, platform and expected performance.
• Identify and manage relationships with You Tube-native studios, producers, show runners and other specialized video partners.
• Drive greater value from Mattel's existing content library through strategic reuse, re-editing, atomization, compilation and redistribution, balancing net-new production with scalable content models.

• Establish frameworks…