Director, Strategic Partnerships & Digital Media Investment

You Will Be

• Owning Wpromote’s media investment function and strategically managing agency spend to maximize client value and commercial outcomes

• Developing investment strategies across priority media partners, including Joint Business Plans (JBPs), upfront commitments, incentive programs, and principal commercial agreements

• Providing investment and negotiation recommendations based on agency spend, forecasting, client needs, historical performance, marketplace dynamics, and partner opportunities

• Managing strategic investment agreements from negotiation through activation, pacing, reconciliation, and value realization

• Translating negotiated agreements into clear activation plans, ownership models, and requirements for internal teams

• Establishing processes and controls that provide visibility into partner commitments, risks, opportunities, and earned, outstanding, and deployed value

• Partnering with Finance, Legal, Commercial Strategy, and Revenue Operations to ensure accurate documentation, invoicing, reconciliation, and recognition of commercial agreements

• Supporting priority pitches and RFPs under $50 million by leading media exercises, commercial analyses, and investment recommendations

• Translating Wpromote’s investment scale, partner agreements, and commercial advantages into tangible client value propositions

• Serving as the connective point across Media, Sales, Partnerships, Finance, Legal, and Commercial Strategy for investment-related initiatives

• Building and continuously improving Wpromote’s investment infrastructure by developing scalable tools, reporting, documentation, and agency-wide operating standards, including the deals library and investment trackers

• Driving automation and AI integration across investment reporting, forecasting, pacing, reconciliation, and opportunity identification

• Establishing reporting and success metrics that connect investment activity to client value, partner performance, revenue, profitability, and value realization

• Building trusted relationships across the media ecosystem while serving as a senior internal resource on investment strategy, partner economics, and commercial opportunities

• Mentoring colleagues and contributing to a collaborative, accountable, and continuously learning culture

• Potentially hiring, managing, and developing team members as the function grows, with future direct-report responsibility considered part of the evolving scope of the Director role

• 6-8 years of experience in media investment, media buying, agency commercial strategy, or a related discipline, ideally within a major agency, holding company, or scaled independent agency

• Experience managing significant media investment across multiple channels, with linear television, CTV, and streaming experience highly valued

• Demonstrated experience negotiating and managing agency-level upfronts, JBPs, spend commitments, incentive structures, and principal commercial agreements from activation through reconciliation

• Strong knowledge of traditional investment principles and the evolving media ecosystem, including programmatic, major platforms, retail media, and emerging channels

• Deep understanding of investment economics, including forecasting, commitments, incentives, rebates, credits, added value, makegoods, margin impact, and value realization

• Ability to leverage agency spend, commercial agreements, and partner relationships to create incremental client and agency value

• Strong analytical and financial acumen, with the ability to translate investment data into negotiation strategies, commercial recommendations, and executive-level decisions

• Experience building scalable processes, reporting, systems, and controls for a growing investment function

• Strong program management skills and the ability to bring structure, sound judgment, and accountability to complex or evolving initiatives

• Excellent communication and presentation skills, with the ability to influence senior leaders, clients, partners, and cross-functional teams

• Ability to balance strategic leadership with hands‑on execution in a highly matrixed organization

• Experience mentoring colleagues and managing and developing team members as the function grows

• Established relationships across the media owner, platform, and advertising ecosystem are a plus

• A collaborative and inclusive leadership style grounded in curiosity, accountability, and continuous improvement