Product Manager, Digital Experiences - Mattel Digital Studio

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Digital Studios is focused on building digital products, platforms, and experiences that deepen fan engagement and expand the ways consumers connect with Mattel's iconic brands.

The Digital Experiences team creates scalable digital experiences, services, and platform capabilities that extend Mattel IP beyond traditional play patterns and one-time marketing activations. We partner across brands, production, design, technology, marketing, analytics, DTC, legal, and external partners to build digital products that engage fans, families, collectors, and creators in meaningful ways. Our work spans physical-to-digital experiences, fan engagement platforms, collector and superfan utilities, subscription or service concepts, and reusable digital infrastructure that can scale across brands.

Digital Experiences is focused on turning audience engagement into measurable value for Mattel. That means building products that can mobilize fans, generate useful audience insight, support new digital revenue models, strengthen franchise growth, and create repeatable capabilities for the company.

The Opportunity:

Mattel Digital is looking for a Product Manager to help build, launch, scale, and monetize digital experiences, platforms, and services that extend Mattel IP into meaningful fan, family, and collector engagement. This role sits on the Digital Experiences team and will help shape product strategy, build business cases, align senior leaders around investment decisions, bring new 0-to-1 opportunities to market, and grow established platforms into larger digital businesses.

The Product Manager will own and develop digital opportunities that create value for Mattel beyond one-time campaign activations. This includes fan engagement products, physical-to-digital extensions, collector utilities, subscription or service concepts, cross-brand digital platforms, and reusable experience infrastructure. The role requires strong product judgment, comfort with ambiguity, disciplined execution, business case development, executive communication, and the ability to partner across brands, marketing, design, production, engineering, legal, finance, data, DTC, gaming, and external vendors.

This role requires a Product Manager who is comfortable with both sides of digital product ownership: creating new products from zero to one and operating established platforms with a clear path to growth, scale, and monetization.

What Your Impact Will Be:

• Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences that leverage Mattel brands and intellectual property.

• Lead 0-to-1 product development for new digital experiences, from early concept and opportunity sizing through MVP definition, launch readiness, market launch, and post-launch iteration.

• Build product strategies and business cases that clarify the audience opportunity, consumer value proposition, revenue model, investment needs, risks, dependencies, and path to scale.

• Partner with Digital Experiences leadership to align ELT and senior stakeholders around strategic priorities, funding asks, investment tradeoffs, and launch decisions.

• Own established digital platforms and…