Copywriter

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Mattel, Inc. is seeking an experienced and self-motivated Copywriter to join its product editorial team. The team focuses on delivering exciting innovative communication for a wide range of brands and projects including Hot Wheels,, Matchbox, Thomas & Friends, Pixar Cars, as well as licensed entertainment brands.

• Work with cross functional team to create ecommerce copy for basic product descriptions, deluxe pages, and visual assets
• Research SEO search terms to incorporate into product display pages
• Work with cross functional team to create toy names, callouts and body copy for licensed or in-house brands
• Generate creative name ideas for new brands and products
• Present ideas to cross functional partners along with strategic direction and rationale
• Work closely with Trademark Legal group to make sure names are cleared for use
• Proofread all materials to identify errors as well as design and copy inconsistencies
• Work closely with marketing and product design to understand product features and attributes in order to generate effective copy
• Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
• Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property
• Follow department-and Mattel-established workflow guidelines and systems.
• Track and maintain list of final approved names and hand over to documentation when required.

• Ability to organize and project-manage moderately heavy workload while performing under pressure
• Rely on experience and judgment to plan and accomplish goals and schedules
• Ability to work with minimal supervision with a wide degree of creativity and independent thinking
• Ability to multitask, adjust quickly, organize and re-prioritize
• Ability to give and take creative direction and embrace change
• Optimistic attitude and love of toys appreciated

• 1-3 years experience professional writing for: print media (consumer or trade), consumer products, branding/style guides, naming, etc.
• Minimal project management experience helpful
• Conceptual and creative thinker
• Ability to problem solve and be resourceful
• Detailed proofreading skills
• Experience in kid-related content and packaging
• Microsoft Word and Excel
• Ability to utilize Mattel systems and operate within them
• Collaborating with cross-functional teams

* The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better…