Sr. Lifecycle Marketing Manager

Job Description

The Sr. Manager, Lifecycle Marketing is a critical growth leader responsible for driving member engagement, retention, and lifetime value across Prodege’s multi‑brand ecosystem. This role owns the end‑to‑end lifecycle strategy across onboarding, engagement, retention, churn prevention, and reactivation, translating member behavior into scalable, data‑driven programs that build habit, loyalty, and revenue.

Operating across up to eight consumer brands, this role directly influences core business outcomes including member retention, revenue growth, deliverability health, and brand strength. By combining strategic lifecycle design with hands‑on execution across email, push, in‑app, and onsite channels, the Sr. Manager ensures Prodege delivers personalized, timely, and high‑impact member experiences at scale.

A cutting‑edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, Bit Burst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today!

• This role is seeking someone in or near Los Angeles, CA area as our HQ is in El Segundo, CA and is Hybrid.

• Own and evolve lifecycle marketing strategy across the full member journey and across multiple brands.
• Build scalable, automated lifecycle systems that drive activation, engagement, retention, and LTV.
• Lead multi‑channel campaign execution across Email, Push, In‑App, and onsite placements.
• Advance segmentation and personalization using behavioral and transactional data.
• Establish rigorous experimentation, measurement, and reporting practices.
• Ensure strong deliverability, IP health, and technical execution for email programs.
• Act as a senior lifecycle subject‑matter expert and cross‑functional partner.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below reflect the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Own lifecycle strategy across onboarding, engagement, churn prevention, and reactivation.
• Translate business and growth objectives into lifecycle frameworks that drive activation, retention, and lifetime value.
• Identify high‑impact moments in the member journey and design programs that reinforce earning behavior and long‑term engagement.
• Ensure lifecycle programs align with brand positioning while scaling across multiple brands.

• Build, launch, and manage automated lifecycle workflows across Email, Push, In‑App, and onsite placements.
• Develop modular, repeatable campaign frameworks to support scale, speed, and consistency.
• Execute high‑volume, large‑scale email campaigns reaching millions of members across brands.
• Personalize campaigns using dynamic content, behavioral triggers, and advanced scripting.

• Segment member audiences using behavioral, transactional, and engagement data.
• Partner with analytics and data teams to define attributes, triggers, and lifecycle logic.
• Champion personalization strategies that balance relevance, scale, and operational efficiency.

• Design and execute A/B tests and holdout experiments across lifecycle programs.
• Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift.
• Define and track success metrics across the funnel from impressions through revenue.
• Analyze performance…